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The Journal.

Why U.S. Sponsors Are Keeping a Low Profile This Olympics

19 min2 februari 2022
In the leadup to the 2018 Winter Games, U.S. Olympic sponsors unveiled high-profile ad campaigns. But this year, they're keeping mum. WSJ's Stu Woo explains how tensions between the US and China over human rights have put U.S. Olympic sponsors in a bind.

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