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Why Is Everyone Obsessed With Labubus?

20 min • 7 augusti 2025

An ugly-cute monster has become a global sensation. PopMart, the company behind Labubus, has leveraged blind-box packaging, scarcity and artist collaborations to turn these collectible plushies into a booming business. WSJ's Kaitlyn Wang explains the rise of the Labubu and a "Labubu influencer" describes the appeal. Michelle Hackman hosts.

Further Listening:

- How the Stanley Cup Became the Internet’s Favorite Water Bottle

- Mattel Bets Big on Barbie

- Is Supreme Still the King of Streetwear?

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