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The Koerner Office – Business Ideas and Small Business Deep Dives with Entrepreneurs

048: Growing Patreon into the $4 Billion Company it is Today

7 min • 22 oktober 2023

In this episode, we're spotlighting Patreon, the brainchild of musician and entrepreneur Jack Conte. We'll be uncovering the principles that propelled Patreon from a mere idea scrawled on paper to a global platform empowering artists, musicians, writers, and creators of all kinds.


We'll explore how Patreon identified a crucial pain point in the creative industry, revolutionizing the way artists connect with their audiences. We'll dissect the creator-centric business model that not only fueled Patreon's growth but also set a new standard for customer-focused platforms. And most importantly, we'll dive into the remarkable journey of maintaining a creator-first mindset, even in the face of rapid expansion and financial decisions.

  1. Introduction
    • Welcome to Startup Gems, where we unravel the stories of successful companies.
    • Introduction to Patreon and its impact on the creative industry.
  2. Principle 1: Identify a Pain Point and Innovate Solutions
    • Explore how Patreon addressed the disparity between creative effort and revenue.
    • Discuss the importance of identifying industry pain points in business innovation.
    • Practical applications: Identifying customer challenges and developing tailored solutions.
  3. Principle 2: Create a Creator-Centric Business Model
    • Examine Patreon's creator-centric approach and transparent revenue-sharing model.
    • Discuss the significance of customer-focused business models in building trust.
    • Practical applications: Implementing transparent pricing, exceptional customer service, and value-added benefits.
  4. Principle 3: Maintain a Creator-First Mindset Through Growth
    • Dive into Patreon's commitment to a creator-first mindset amidst rapid expansion.
    • Discuss the challenges of preserving core values during business growth.
    • Practical applications: Upholding core values in decision-making processes, hiring, and partnerships.
  5. Conclusion
    • Recap of the key principles: identifying pain points, customer-centric models, and unwavering commitment to core values.
    • Inspiring entrepreneurs to apply these principles in their own businesses for sustainable success.
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