3 Surprising K-Beauty Marketing Trends

Lauren discusses some interesting new marketing trends across hair care, male beauty and conscious beauty in Korea. Plus, are Korean beauty companies dropping the ball on mobile e-Commerce? Lauren answers a listener’s question on makeup recommendations for oily skin. 

Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/3-surprising-k-beauty-marketing-trends

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K-Beauty News

• Beauty Customers Are Using Mobile While Companies Are Still Stuck in the Past
• New Kbeauty Marketing Trends in 2023 

Review for the Podcast 

• Curious about k-beauty? Look no further! 

Questions of the Week: Any recommendations for oily skin? I’ve got dewy makeup without even trying

Products mentioned:

• Banila Co Prime Primer
• Innisfree No Sebum Pact and Powder 
• APLB Centella Mist Spray Serum

Why Did You Buy This K-Beauty Product 

• Subi Bare Skin Balm 
• Subi Perfect Pimple Patch 
• Jelly Ko Bubble Tea Steam Cream

BUY ONE GET ONE FREE FOR MOTHER’S DAY 

• Jelly Ko Cherry Blossom Sleeping Mask 

• Make sure you click on the “gift icon” to claim the second product.
• Both need to be in your cart. 

Recommendation of the Week - Bingsoo (빙수)  

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