Are Korean Beauty Standards Changing in 2022?

On today's Kbeauty news headlines episode of the Korean Beauty Show podcast, Lauren discusses whether Korean Beauty standards are changing in 2022 with the rise of the "건강미" or "healthy beauty" trend. She also discusses the changing landscape of K-Beauty post pandemic and the reality behind a 1 star review.

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Access today's full show notes at: https://stylestory.com.au/blogs/podcast/are-korean-beauty-standards-changing-in-2022

K-Beauty News Headlines

• ‘Muscles look cooler’: South Korean women reshape idea of beauty - The Guardian  
• Sales of Colour Cosmetics are Booming Post-Pandemic 
• KITA reports K-Beauty most affected by eco beauty 

Question of the Week: Can you tell me more about these Korean Beauty ingredients - Pearl, Mushrooms, Ginseng and Burdock 

New Kbeauty Products at STYLE STORY 

• Round Lab Dokdo Cleansing Water (400ml)  

Korean Beauty Reviews of the Week 

• Subi Holo Dream - 5 Star 

• Jelly Ko Dewy Glaze Toner - 5 Star 

• Kahi Wrinkle Bounce Multi Balm - 5 Star 
• 1 Star Review - The Reality Behind International Shipping Right Now  

Recommendation of the Week - Shin Ramyun 

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