Interview with Beauty Veteran Sarah Chung on K-Beauty & BeautyFluent

Lauren sits down with beauty industry veteran Sarah Chung, who has worked with over 300 brands and retailers, including K-Beauty giants like Amore Pacific since 2003. 

Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/beauty-veteran-sarah-chung-on-k-beauty-beauty-fluent

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CONNECT WITH SARAH 

• Landing International 

• Sarah on Instagram 
• BeautyFluent on Instagram 

Episode Summary 

On this episode of the Korean Beauty Show, we discuss:

• Sarah’s background and how she got started in beauty
• How much of a role = Korean beauty (products, philosophies etc) played in her life
• The beauty trends Sarah saw when she first got started and the changes she has seen since
• How Korean Beauty and the perception of Korea as a beauty destination has changed
• Her new app, BeautyFluent. 
• Her journey from beauty to tech
• How the pandemic has changed how we shop and the gap between online, offline and how BeautyFluent bridges this
• The number one beauty tip or trick that changed her skin 
• Where Sarah sees the trends moving to in 2023

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