K-Beauty vs Top Trending Global Beauty

Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.  

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K-Beauty News

• Korea surpasses France as the top exporter of beauty products to the US this year:

• Gelato Glaze Lip Mask wins Prevention Best of Beauty Award 

Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world? 

K-Beauty to Try:

Product mentioned:

• VDL Cover Stain Perfecting Foundation 

Recommendation of the Week

 Dr Rachel Ho

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