Luxury Korean Beauty Products

On episode 208 of the Korean Beauty Show podcast Lauren is covering luxury Korean beauty products. She explores what makes a product luxury, how luxury brands set themselves apart from their competition and what luxury K-Beauty brands are doing to appeal to new demographics in a worsening economy. 

Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/luxury-korean-beauty-products

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EPISODE SUMMARY

• What makes a beauty brand “luxury”?
• What Separates Luxury Beauty Brands From Other Brands?
• Luxury Beauty Brands
• Luxury Beauty in Korea
• Sulwhasoo

Products mentioned: 

1. Sulwhasoo First Care Activating Serum EX 
2.  Sulwhasoo Essential Firming Cream EX 

• History of Whoo 

Products mentioned: 

1. The History Of Whoo Jinyulhyang Intensive Revitalizing Eye Cream
2. The History Of Whoo Jinyulhyang Red Wild Ginseng Facial Oil

• Is Luxury Beauty Relevant to the Non-Luxury Consumer?
• What is the Future for Luxury Korean Beauty Products?

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