Why is K-Beauty So Popular?

Lauren explores some of the real reasons why K-Beauty is so popular, including Korea’s strength as a manufacturing hub, low barriers to entry in the local market, clever marketing and support from the Korean government. If you’re keen to hear a more in-depth analysis behind the regularly touted reasons for K-Beauty's popularity then tune in. 

Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/why-is-k-beauty-so-popular

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty

• Shop Kbeauty: www.stylestory.com.au

• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

• Jelly Ko’s Instagram: www.instagram.com/jellyko_official

• Facebook: www.facebook.com/stylestory.au

• Website: www.thekoreanbeautyshow.com

• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

• Pinterest: https://www.pinterest.com.au/stylestoryau

EPISODE SUMMARY 

• Reasons usually given for why K-Beauty is so popular (innovation, design, quality, different ingredients, excellent price points) 
• What actually makes Korean beauty products stand out from others
• How Korea became so globally competitive in the field:
  • Marketing 
  • Manufacturing 
  • Government support 
  • Low barriers to entry
  • Thinking globally

See omnystudio.com/listener for privacy information.