How Korean Beauty Bloggers will be affected by the new influencer marketing laws

On this week’s episode, in addition to announcing the winner of our podcast review competition, Lauren discusses the recent headlines announcing that the TGA has clarified that its Advertising Code applies to influencer marketing. She answers a listener’s question about watery oils. Plus, find out which new Korean beauty brands have just landed at STYLE STORY.  

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

Episode Summary 

K-Beauty News Headlines: 

• You can now shop Korean beauty online in Australia at Woolworths Everyday Market. Shop your groceries along with hundreds of Korean beauty products on the Woolworths website. 
• The TGA has recently clarified that its Marketing Code also applies to influencers. Lauren discusses what this means for brands, influencers and Asian beauty bloggers, particularly when it comes to reviewing regulated products like sunscreens and products making anti-aging and whitening claims.  

Question of the Week:

• Lauren answers a listener’s question about watery oils, what exactly are they, who would benefit from using them and where they fit into a routine

New Product Releases: 

• There are 27 new releases on the STYLE STORY site this week
• Lauren highlights new brands SKIN1004, TOCOBO, Hanyul, Lagom 

Winner of our product review competition

New Product Reviews Left on the STYLE STORY Website

• iUNIK Beta Glucan Serum
• Dr Ceuracle Propolis Ampoule 

For Today's Full Show Notes visit: https://stylestory.com.au/blogs/podcast/how-korean-beauty-bloggers-will-be-affected-by-the-new-influencer-marketing-laws

See omnystudio.com/listener for privacy information.