The Label Machine Podcast #7 - Soren Mensberg (Sierra 79, 3rd Tsunami Agency)

In our seventh episode we have Soren Mensberg, artist manager at Sierra 79 and booking agent / promoter at 3rd Tsunami Agency. His artist roster includes some of the hottest names in the Scandinavian music scene, such as Barselona, Korantemaa, L.O.C. and Snavs.

One of the most accomplished agents and artist managers from Denmark, Soren tells us about his unexpected start in the music industry, his feelings on the effects of COVID-19 in music festivals and live shows, and ways for independent artists to promote themselves in a time of lockdowns and "stay-at-home" measures.