204. LIFERS - Sean Rice

Who’s the coolest guy in the world? No question about it. Sean Rice by a fucking mile. Designed and born in a lab funded by rock and roll, Sean started working at the Cubby Bear when he was 20 — and from there he was transformed into a mythical Chicago Sasquatch who could be spotted attending every show, working every bar, and inhabiting the center of every tall tale. A true legend. These days —over at his company LAWLESS LURES— he’s down in Mississippi manufacturing and selling his own kick-ass fishing bait. Which, you know — OF COURSE, he is. Hey, everybody! Meet our buddy Sean Rice.