Will AI save live music?

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🎶 This episode features “Enough to Care” by MAD Records Collective member, Lea Rockrose. You check out the full song (and more of Lea’s music) by clicking here.

Live music has always been the lifeblood of the music industry… but the streaming, social media, and AI landscape have drastically changed what it means to be a “touring artist”.

In this episode, I interview one of the best up-and-coming music touring assistants in Nashville, Audrey Moentmann, to discuss how the live show industry is changing, and what you can do to stay ahead of the curve.

Learn more about Audrey by clicking here and be sure to check out her podcast, “Sisters in Groove” here.

0:00 – 0:35 — Intro and featured track0:35 – 2:30 — Who Audrey is and what a booking agent actually does2:30 – 6:40 — Building multi-year plans for artists6:40 – 9:50 — When artists actually need a booking agent9:50 – 13:30 — Reaching out vs. reaching up in the industry13:30 – 17:00 — What booking agents look for in an artist17:00 – 18:30 — Social media versus real connection18:30 – 20:30 — MAD Records Collective mid-roll20:30 – 25:00 — How metrics and streaming translate to ticket sales25:00 – 29:00 — How agents evaluate artists beyond numbers29:00 – 33:00 — Breaking through plateaus in growth33:00 – 36:00 — Pivoting without losing authenticity36:00 – 41:00 — Ego, identity, and storytelling41:00 – 44:00 — The overlooked value of older artists44:00 – 47:30 — Later-in-life artist success stories47:30 – 50:00 — AI’s impact on music and booking50:00 – 55:30 — Why live music is becoming more valuable55:30 – 58:00 — Human connection vs. AI in music58:00 – 1:01:00 — How parenthood can deepen artistry1:01:00 – 1:03:00 — Ego, growth, and the need for community1:03:00 – 1:04:20 — Audrey’s podcast and Sisters in Groove

(Podcast intro music created by Luke Despain, Thomas Muer, and Rob Schustack.)

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