ExchangeWire on Amazon's MCP, ChatGPT Advertising, and YouTube Vs. TV Viewing

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In this episode of The MadTech Podcast, ExchangeWire’s head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content, to discuss three shifts across the AI, advertising, and digital media landscapes.

They look into Amazon Ads' Model Context Protocol, OpenAI's minimum spend for ChatGPT advertising, and Google shutting down an initiative comparing YouTube viewing with traditional TV and streaming.

0:00 Introduction
1:27 Amazon unveils MCP
12:15 OpenAI testing ChatGPT ads
21:39 Google halts Kantar & Barb initiative

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