ExchangeWire on Cannes 2026, Walmart Acquiring Vibe.co, and AppsFlyer’s $1B Raise

In this episode of The MadTech Podcast, ExchangeWire's head of content, John Still, and COO Lindsay Rowntree discuss Walmart acquiring Vibe.co, AppFlyer's $1B raise, and John's takeaways from Cannes.

The first story this week is Walmart's acquisition of Vibe.co to expand access to connected TV advertising. Their conversation looks into the convergence of CTV and retail media, leading up to the retail media panel Lindsay will be moderating at ATS Singapore next Wednesday. The second covers AppFlyer's $1B raise from advertising and technology leaders Moloco, Google, Meta, and Unity.

Finally, fresh from sunny Cannes, John shares his anecdotes, insights, and takeaways from the hot conversations that took place on La Croisette...