ExchangeWire on Netflix Ad Suite, Meta's $25bn Fine, and Anthropic's New Consultancy
Om avsnittet
In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss Netflix Ad Suite, Meta's $25bn fine, and Anthropic's new consultancy.
The first story this week covers Netflix's ad measurement updates and the role of streaming and CTV in media plans. The second is Meta's $25 billion fine tied to the 2018 Cambridge Analytica scandal. The conversation examines why people are still spending on Meta, and if the penalties will have a significant enough impact for the company to change their business practices.
Finally, Anthropic is backing a new European consultancy selling AI expertise to companies in the region. How might this impact the agency model, and is it the agencies' job to advise clients on AI strategy?
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0:00 Introduction
1:28 Netflix announces ad measurement updates
15:17 New Mexico judge fines Meta $25bn
25:16 Anthropic launches European consultancy
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