MadTech Daily: Microsoft Faces Irish Class Action Over Ad Data Use; Netflix–NASA Deal Boosts Live Streaming Lineup

In Today’s Digest, we discuss a class action against Microsoft Ireland Operations, Netflix–NASA’s deal to boost live streaming lineup, Apple’s consideration of Anthropic or OpenAI to power Siri, and John Lewis rolling out an offsite ad offering.

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ExchangeWire on Google's Ad Tech Rules, OOH Advertising, and John Lewis' YouTube Chatshow

MadTech Daily: Citi Enters Advertising With New Ad Business; IAB Europe Finds Growing Momentum for Agentic Ad Buying

MadTech Daily: Shopify Taps Meta’s Muse for Agentic Checkout; Brian O’Kelley’s Startup Makes AI Agent Pivot

MadTech Daily: Paramount Clears Legal Hurdle Ahead of Warner Merger; Amazon Bars Meta’s Muse From Agentic Shopping

MadTech Daily: Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA

MadTech Daily: Court Unseals Google Ad Tech Remedies Decision; Taboola Acquires Rival

The Future of the Open Web With Aly Nurmohamed and Christer Ljones

MadTech Daily: Programmatic DOOH Reaches $1.34bn Globally; Shein Stock Hits New Low Since IPO

MadTech Daily: AI Strengthens Big Tech’s Hold on Ad Growth; China Pulls Ahead of US in Consumer AI Adoption

MadTech Daily: Omnicom Eyes New Pricing Model; Anthropic Forecasts Second Straight Quarter of Profit