MadTech Daily: Publishers Take Legal Action Against Zuckerberg Over Scam Ads; US Black Friday Sales Hit Record; Ad Net Zero Adds AI Usage Measurement to Carbon Calculator

Om avsnittet

In today’s MadTech Daily, we cover publishers taking legal action against Meta over its serving of scam ads as well as the impact of this year’s Black Friday, with record online sales in the US while UK high streets saw slowing traffic. Plus Ad Net Zero celebrating five years and unveiling its global strategy.

Om avsnittet

Fler avsnitt

ExchangeWire on Google's Ad Tech Rules, OOH Advertising, and John Lewis' YouTube Chatshow

MadTech Daily: Citi Enters Advertising With New Ad Business; IAB Europe Finds Growing Momentum for Agentic Ad Buying

MadTech Daily: Shopify Taps Meta’s Muse for Agentic Checkout; Brian O’Kelley’s Startup Makes AI Agent Pivot

MadTech Daily: Paramount Clears Legal Hurdle Ahead of Warner Merger; Amazon Bars Meta’s Muse From Agentic Shopping

MadTech Daily: Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA

MadTech Daily: Court Unseals Google Ad Tech Remedies Decision; Taboola Acquires Rival

The Future of the Open Web With Aly Nurmohamed and Christer Ljones

MadTech Daily: Programmatic DOOH Reaches $1.34bn Globally; Shein Stock Hits New Low Since IPO

MadTech Daily: AI Strengthens Big Tech’s Hold on Ad Growth; China Pulls Ahead of US in Consumer AI Adoption

MadTech Daily: Omnicom Eyes New Pricing Model; Anthropic Forecasts Second Straight Quarter of Profit