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The MadTech Podcast
The MadTech Podcast

MadTech Daily: Uber Boosts $2bn Ad Business; EA Launches In-Game Advertising

2 min•17 juni 2026

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In today’s MadTech Daily, we look at Uber expanding its advertising business beyond its own apps, Electronic Arts launching an in-game advertising platform, and Walmart expanding retail media measurement across YouTube campaigns.

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