MadTech Daily: UK Ad Spend Forecast to Reach £51.3bn in 2026; Meta Promises Publisher Talks Amid Scraping Backlash

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In today’s MadTech Daily UK ad spend is forecast to hit £14.0bn in Q4 as the full-year forecast climbs to £51.3bn, Meta promises full consultation with publishers as backlash over its scraping terms grows, and Alphabet posts 25% revenue growth on cloud and AI demand, but shares slide after hours.

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