On Activating First Party Data With AUDIENCES' Rob McLaughlin & easyJet's Sandy Ghuman

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In this special episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by Rob McLaughlin, founder & CEO of AUDIENCES, and Sandy Ghuman, senior product manager for customer data & transformation at easyJet.

They look at the challenges of activating first party data, from complexities to cultural silos, and how brands can turn their data into meaningful signals.

0:00 Introduction
1:32 Challenges of data activation
19:54 Data collection & channel selection
30:57 Connecting different specialists
40:34 The next 3 years

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