Reed Smith's Nikki Bhargava on California's AB566 and Data Privacy in Ad Tech

In this special episode of the MadTech Podcast, ExchangeWire’s head of content John Still is joined by Nikki Bhargava, partner at Reed Smith LLP, to discuss the convergence between privacy and ad tech in the US.

They look at the California Consumer Privacy Act (CCPA) and the AB566 bill recently signed by governor Gavin Newsom, and what the implementation of opt-out preference signals might look like for both businesses and consumers.