The Independent’s Andy Morley on The New Era of Audience Engagement

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In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Andy Morley, chief revenue officer at The Independent. They discuss the launch of the publisher’s new content studio, announced at Advertising Week Europe on 2nd April.

Morley expands on:

The importance of engagement in today’s landscape
The strategic vision behind the content studio’s launch
The unique opportunities for brands offered by the studio
How publishers can leverage the studio’s data and insights to shape content strategies for advertisers
How the studio ensures branded content delivers reach and resonance to audiences

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