T&P’s Shula Sinclair on Meta’s Scam Ads, AI-Driven Retail Growth, and Older Influencer Audiences

In this episode of the MadTech Podcast, Shula Sinclair, chief strategy officer at T&P, joins ExchangeWire editor Aimee Newell Tarín and head of content John Still to discuss the latest surrounding Meta’s fraudulent ads, AI sending traffic and conversions soaring for retailers, and the influencer landscape.

They look at a complaint launched by Swedish publishers against Meta, how AI is reshaping consumer habits, and influencer content’s increasing popularity with older viewers.