AI Spells, Bots, and WitchTok: Practicing Beyond the Scroll

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Is TikTok ruining witchcraft? In this episode of Magick Kitchen Podcast, Leandra Witchwood and Elyse Welles talk candidly about WitchTok, discernment, and what happens when inexperienced witches end up teaching other beginners. They unpack the “keeping up with the Joneses” pressure social media can create—how polished, aesthetic spell videos can disconnect you from your own practice, and how public spellwork can leave energetic holes a seasoned practitioner can see. They also name a growing concern: AI-generated spells, recipes, and even bot accounts that imitate real people, muddying the waters of trust.

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