The MAKE IT Podcast

411 - Emma Tonner, Co-Founder of Galatea on How AI and Tech Are Rewriting the Creative Playbook, The $10 Billion Revolution in Digital Content, and Turning Readers into Bestselling Authors in 3.5 Years

103 min • 30 maj 2025

This episode is brought to you by the new Insta360 X5 Camera. To get a free invisible selfie stick with your purchase, head to store.insta360.com and use the promo code "makeit", available for the first 30 standard package purchases only.



Hello, Hello! 



In this episode we welcome Emma Tonner, co-founder of Galatea and Chief Innovation Officer at Inkitt, to discuss her innovative approach to digital storytelling and content creation. Emma shares insights into her platform's unique method of discovering and developing writing talent, transforming stories into global franchises across books, audiobooks, and TV series. The conversation explores the intersection of technology, storytelling, and creative development, highlighting the potential for new writers to break into the entertainment industry.



We also talk about:


• The psychological appeal of anti-hero characters in storytelling

• The role of AI in writing and content creation

• Challenges and opportunities in modern publishing

• The importance of reader feedback in story development

• Strategies for writers to improve their craft and gain recognition




Products, software, websites, people, or places mentioned:


 

Emma Tonner

Galatea

Inkitt

Insta360 X5 Camera

Cotton Bureau

Grammarly

Game of Thrones

Dexter

The Queen's Gambit

Gossip Girl

Saban Theater (LA)

Shogun (TV series)

John Adams (mini-series)

ChatGPT

MAKE IT on Instagram

MAKE IT on TikTok



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