Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager’s Playbook is your essential podcast for insights into the music industry. Whether you’re an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.
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Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos
Former BMG US President and Fixated co-founder Zach Katz shares why creators like The Sketch Real aren’t just chasing virality. They’re building businesses.
We unpack:
How to support creators with real operational infrastructure
The power of long-form content in a short-form world
Moving beyond brand deals to DTC, community, and recurring revenue
Designing systems that serve creators today, not five years ago
This episode is a blueprint for anyone serious about the creator economy. It’s not about hype. It’s about strategy, structure, and sustainable success.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/1RUxN34JoqHYCsUZTldXRW?si=cnwTek1cRB2pQc1_20KSbg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move
In this episode of The Manager’s Playbook, Zach Katz, former President of BMG US and co-founder of Beluga Heights, joins the show to unpack the evolution of creators, the future of music-business infrastructure, and why digital talent isn’t just content, it’s culture.
Zach dives into why creators are no longer just influencers but CEOs of their own ecosystems, and how the industry must evolve to support them with real structure. From his time at FaZe to his current work with Fixated, a creator-first fund, Zach breaks down what it takes to lead with intention and build trust in 2025.
We also explore the power of livestream platforms, why Kai Cenat is the new Fallon, and the lessons music execs can learn from digital-first strategy.
A conversation like this doesn't come cheap.
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Jessie Reyez on The True Story Behind The Song 'Figures'
We revisit the origin story of Jessie Reyez’s breakout hit “Figures” from a chance car ride in Sweden to a full-blown industry bidding war.
It’s a behind-the-scenes look at how one song sparked a movement, shifting careers and commanding attention across major labels. We explore the key moments that shaped the journey: gut decisions, hard conversations, and the conviction it takes to bet on yourself.
This clip also unpacks the artist-manager relationship and the non-negotiables that shaped Jessie’s path: authenticity, respect, and control. A powerful story about creative instinct, industry leverage, and building with integrity.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2hAbFlAG4IT6uL0MTaZEQR?si=4a40xtKHSEKbCJWS_JwG0w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
Inside the Playbook: Jessie Reyez on How She Outsmarts The Music Industry
Jessie Reyez and Byron Wilson take you deep into the real-life dynamics of the music industry, from conflict resolution to creative breakthroughs.
We explore how mastering communication, sometimes just picking up the phone, can break down barriers.
The conversation highlights the power of sequencing, the evolution of song ideas, and what really happens behind the studio doors when flexibility meets pressure.
But it’s not just about the work. We dig into the psychology of success: fear, self-doubt, and what it means to push past internal limits. The importance of community, rest, and finding clarity,especially during moments like the COVID-19 pause, round out this candid, high-impact session.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2hAbFlAG4IT6uL0MTaZEQR?si=4a40xtKHSEKbCJWS_JwG0w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
Inside the Playbook: Director X on The Precious Trap You Never Knew You Were In
In this clip, Director X unpacks the creative mindset behind some of the most iconic music moments of the last decade, from Hotline Bling to Life is Good.
Through real stories involving Drake, Jay-Z, and Justin Bieber, we explore why holding onto your best ideas can cost you, and why “Don’t get too precious” might be the advice that changes your approach to creativity for good.
This is more than a behind-the-scenes look. It’s a deep dive into collaboration, adaptability, and the quiet genius that turns constraints into classics.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/6JvlRp7G633z77Vvk34jHN?si=z9Dj1Qr4RzGmUEmTZrjRSQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
Inside the Playbook: Nick Raphael on The Harsh Truth About Why Your Music Isn’t Working
In this episode, Nick Raphael gets real about one of the biggest misconceptions in the music industry: talent alone doesn’t break artists. Effort does.
We explore why consistent output, audience building, and a clear narrative are just as important as the music itself. From early-stage grind to honest assessments of follower counts and streams, Nick lays out what readiness really looks like.
With stories of Adele, Sam Smith, and Frank Ocean, this episode is a blueprint for anyone trying to turn skill into success.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4g8IgvdCYzvpVPHiKUXS43?si=ietm7srSRX6hQv9Nt5nh6Q
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
Inside the Playbook: Nick Raphael on How He Beat Every Major Label to Sign Jay-Z
Before the billion-dollar empire, Jay-Z was just an overlooked artist with a brilliant album, and no U.S. label willing to take the risk.
In this episode, Nick Raphael, former President of Capitol Records UK, shares the inside story of how he and Christian Tattersfield signed Jay-Z in 1996 from a small office in London. It’s a raw look at what it means to trust your instinct and bet big when everyone else says no.
Nick walks us through the unconventional journey: cold-calling Damon Dash, researching Jay’s buzz through record shops, and watching an artist turn early rejection into generational leverage. It’s a powerful reminder that vision, grit, and timing still matter more than hype.
This is how legends are made, and why most execs missed it.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4g8IgvdCYzvpVPHiKUXS43?si=ietm7srSRX6hQv9Nt5nh6Q
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
Inside the Playbook: Nick Raphael on The Real Reason Some Artists Never Make It
In this episode, Nick Raphael, former President of Capitol Records UK, pulls back the curtain on what actually makes or breaks an artist’s career.
It’s not just about talent. It’s about having the right manager, the right strategy, and the ability to build meaningful connections. Nick unpacks why likability often beats raw skill, how inexperience at the management level can derail momentum, and why major labels still play a vital role in breaking global acts.
We also get into the concept of “concentric circles” of influence, and why your team’s reach, experience, and credibility matter more than you think.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4g8IgvdCYzvpVPHiKUXS43?si=ietm7srSRX6hQv9Nt5nh6Q
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
Inside the Playbook: Nick Raphael on Why Indie Artists Are Winning More Than Ever in 2025
In this episode, Nick Raphael, former President of Capitol Records UK, uncovers a core truth of the music business: a hit record means nothing without the right artist.
We dive into why some tracks never break through, even when they’re brilliant, and why fan connection, team alignment, and timing can turn a decent song into a global moment. Nick shares the story behind Empire State of Mind, explains how artist-first thinking drives success, and reveals the deeper strategy behind building lasting careers.
Plus, we explore the rise of the independent middle class in music and how Nick’s latest venture is redefining what a modern label can look like, with a tight team and big results.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4g8IgvdCYzvpVPHiKUXS43?si=ietm7srSRX6hQv9Nt5nh6Q
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
Inside the Playbook: Director X on Mastering the Creative Hustle in 2024
In this episode, legendary filmmaker Director X breaks down how to cut through the noise in a content-heavy world, and why the best visuals aren’t always the most expensive.
From using real locations and dynamic transitions to anchoring every shot in emotional truth, X reveals how resourceful creativity wins. But beyond technique, this episode is a deeper dive into the mindset behind iconic visuals.
We trace X’s journey from comic book dreams to directing for Jay-Z and beyond, exploring how fear, persistence, and pure passion shape a creative career. It’s a blueprint for anyone looking to make meaningful work and stay inspired in an industry that never slows down.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/6JvlRp7G633z77Vvk34jHN?si=z9Dj1Qr4RzGmUEmTZrjRSQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
Inside the Playbook: Director X on Why Music Videos Matter More Than You Think
In this episode, legendary music video director Director X breaks down the role of music videos in 2024, and why they still matter in a world dominated by streamers and short-form content.
From drawing out deeply personal performances from artists like Usher and Zayn to recounting the untold stories behind shelved big-budget productions, X shares what really happens behind the lens. He also reflects on how the industry shifted from extravagant productions to refined, intentional storytelling, and what that means for artists today.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/6JvlRp7G633z77Vvk34jHN?si=z9Dj1Qr4RzGmUEmTZrjRSQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
Inside the Playbook: Byron Wilson on The Must Know Tips to Break an Artist in 2024
Ruiz and Byron take you on a journey through the discovery and management of the phenomenal Jessie Reyez. It all began in 2013 with a serendipitous Facebook connection that led to an unexpected musical spark.
They share the thrilling tension of first hearing Jessie's raw talent, her voice so unique, Ruiz, then manager of Jessie and now host of The Manager’s Playbook Podcast, initially hesitated to share it.
As they reflect on their evolving bond with Jessie, they recount pivotal moments like the release of her soul-stirring anthem Figures, a track they knew would disrupt the industry. Dive into the behind-the-scenes moments that shaped Jessie's rise, as they reveal the relentless belief that fueled their journey and Jessie's path to stardom.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/31MpAcVnF0tgKN0s7gXQuy?si=jJFVNrWrQfmaxBkHZ8HyzA
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
Inside the Playbook: Byron Wilson on The Messiness of the Music Business
In this no-fluff episode of The Manager’s Playbook, Byron Wilson breaks down what most labels won’t say out loud: the real grind behind building a music career.
From signing deals to hitting the road, we explore why autonomy is everything, how touring and merch often pay more than streaming, and why going viral isn’t random—it’s strategy meeting preparation. You’ll hear how opening slots can become career accelerators and how smart artists turn unfamiliar crowds into loyal fans.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/31MpAcVnF0tgKN0s7gXQuy?si=jJFVNrWrQfmaxBkHZ8HyzA
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
Inside the Playbook: Byron Wilson on the Must Know Tips to Spot a Superstar Artist like Jessie Reyez
In this episode of The Manager’s Playbook, Mauricio Ruiz and Byron Wilson reflect on the unexpected journey that led them to discover and develop Jessie Reyez, one of the most distinctive voices in music today.
It began in 2013 with a Facebook connection that sparked something rare. From first hearing her voice and sensing both excitement and hesitation, to witnessing the viral impact of “Figures,” Ruiz and Wilson share the pivotal choices, risks, and defining moments that shaped Jessie’s path.
This conversation dives into what it takes to truly bet on an artist, how they navigated early wins without a label, and the kind of belief that turns raw talent into a movement.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/31MpAcVnF0tgKN0s7gXQuy?si=jJFVNrWrQfmaxBkHZ8HyzA
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
The Manager’s Playbook 024: Nick Raphael - Jay Z, Sam Smith, 5SOS, Imogen Heap, A&R Evolution, Digital Distribution, Major Labels, Fan Engagement & Creative Strategy
In this episode of The Manager’s Playbook, we sit down with legendary music executive Nick Raphael, whose journey spans signing Jay Z, launching Sam Smith, and leading Capitol UK before founding his own indie powerhouse.
Nick opens up about navigating a health crisis in 2013 and returning stronger with global hits. He shares how streaming transformed music distribution and why today’s artists need more than talent - they need focus, narrative, and direct connection with their audience.
We explore what it means to build long-term careers outside the traditional label machine and why the modern artist-manager relationship is evolving fast. Insightful, honest, and loaded with strategic gems.
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Cory Litwin Reveals What Nobody Tells You About Artist Management
Go behind the scenes of high-stakes music management with Cory Litwin - the powerhouse manager behind Murda Beatz and other top producers.
In this episode of The Manager’s Playbook, Cory breaks down how to land major record placements, negotiate complex contracts, and secure fair splits in songwriting and publishing.
From protecting your clients to building industry-shifting relationships, this conversation is packed with real-world tactics on negotiation, deal-making, and entertainment law.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/3E6vEdR83gfPkaMf8Wa4Lo?si=4H6V_j1jQPag0CEx7v7-zQ
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside The Playbook: Cory Litwin Reveals making Drake's 'Nice For What'!
Ever wondered how Drake’s “Nice for What” came to life?
In this episode of The Manager’s Playbook, Corey Litwin takes us behind the scenes of the legendary night it all came together - from losing to Drake in 2K to Murda Beatz crafting the beat in real time, and a casual convo that led to sampling Lauryn Hill’s “Ex-Factor.”
One penthouse. One spark. 45 minutes later - a chart-topping anthem was born.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/3E6vEdR83gfPkaMf8Wa4Lo?si=4H6V_j1jQPag0CEx7v7-zQ
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside The Playbook: Cory Litwin on How Meeting Murda Beatz Changed His Life Overnight
How do you go from throwing parties to managing major artists? Cory Litwin has the blueprint.
In this episode of The Manager’s Playbook, Cory shares his journey from club promotions to working with Murda Beatz, Roy Woods, Jessie Reyez. And even closing deals with legends like Snoop Dogg.
From bold networking moves to brand-building (yes, even custom grills), Cory drops real-world gems on what it takes to stand out and succeed in the music industry.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/3E6vEdR83gfPkaMf8Wa4Lo?si=4H6V_j1jQPag0CEx7v7-zQ
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Nick Groff on Music Industry Insider Secrets You Need to Know
In this episode of The Manager’s Playbook, Former SVP of Interscope Records, Nick Groff, unpacks the modern manager’s role, especially in today’s independent landscape.
From handling distribution and tour logistics to navigating brand strategy, social media, and global team building, Nick breaks down the expanded responsibilities and rising pressures facing artist managers today.
We also dig into equity, commission models, and why strategic alignment between artist and manager is more important than ever.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/1BgK17QLP3sNecgxgQMQWK?si=9dnmbU4HQ4eNbfYuHlxAtA
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Nick Groff The Hidden Cost of Signing a Record Deal
In this episode of The Manager’s Playbook, Former SVP of Interscope Records, Nick Groff, breaks down what every artist and manager should understand before signing a major label deal.
From creative control to recoupment terms, he unpacks the details that can make or break a career and the common points of tension between artists and labels. We dive into smart negotiation, building the right team, and how to approach deals with leverage and clarity.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/1BgK17QLP3sNecgxgQMQWK?si=9dnmbU4HQ4eNbfYuHlxAtA
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Nick Groff on How to Break Into A&R (Without Industry Connections)
In this episode of The Manager’s Playbook, Nick Groff shares his unfiltered journey from unpaid intern to shaping major releases at Interscope Records.
He breaks down the real moves that opened doors: building trust, creating value before having a title, and learning to recognize hits before anyone else. It’s a raw, behind-the-scenes look at what it actually takes to break into the music industry and rise through the ranks.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/1BgK17QLP3sNecgxgQMQWK?si=9dnmbU4HQ4eNbfYuHlxAtA
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Nick Groff on The Untold A&R Stories Behind Avicii, MGK & Billie Eilish
On this episode of The Manager’s Playbook, former Interscope SVP Nick Groff pulls back the curtain on the evolving role of A&R at the major-label level.
With a career that includes work with Billie Eilish, Avicii, Jacob Collier, and MGK, Nick shares what it really takes to spot talent, develop artists, and balance passion with data in today’s fast-moving industry.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/1BgK17QLP3sNecgxgQMQWK?si=9dnmbU4HQ4eNbfYuHlxAtA
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Kardinal Offishall on The Journey from Artist to Global A&R
Kardinal Offishall joins Ruiz on The Manager’s Playbook to share his evolution from chart-topping artist to global music executive.
In this episode, Kardinal walks us through his journey from Universal Canada to becoming Global A&R Director at Def Jam. He opens up about the value of a global perspective, the role of travel in shaping his career, and how building international relationships has helped him spot talent on a worldwide scale.
A must-listen for anyone aiming to lead on a bigger stage.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/2vNgoopKDPLhqFvc5phdiG?si=Y2u7aCcZT8y-RBv60_DmHw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Kardinal Offishall on The Magician VS The Scientist Behind The Music Business
Kardinal Offishall joins Ruiz on The Manager’s Playbook to explore the powerful intersection of creativity and commerce in the music industry.
In this episode, Kardinal breaks down the delicate balance between artistic expression and business strategy, likening artists to magicians and executives to scientists. He shares personal insights on authenticity, navigating industry pressures, and building real connections in a space that often rewards illusion.
For artists and managers alike, this is a reminder that lasting success comes from mastering both sides of the game.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/2vNgoopKDPLhqFvc5phdiG?si=Y2u7aCcZT8y-RBv60_DmHw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Kardinal Offishall on The Real Secret to Musical Genius
On this episode of The Manager’s Playbook, Kardinal Offishall shares what it really takes to spot future stars before the world catches on.
From discovering talents like Sean Paul, Estelle, Alex Da Kid, and even Rihanna, Kardinal reflects on the instincts, risks, and relationships that shaped his journey as a visionary A&R executive.
This conversation dives into the art of identifying potential, the weight of early belief, and why strong connections are key in the music business.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/2vNgoopKDPLhqFvc5phdiG?si=Y2u7aCcZT8y-RBv60_DmHw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Kardinal Offishall on All You Need To Know About Major Record Labels
Kardinal Offishall joins Ruiz on The Manager’s Playbook to unpack the real challenges artists and managers face behind the scenes of the music industry.
From favouritism and blackballing to the fine print of label deals, Kardinal breaks it all down with hard truths and real-world examples. He dives into the difference between sales and streaming, the role of leverage in negotiations, and why understanding your contract is non-negotiable.
A must-listen for anyone navigating the business side of music.
Listen to the full episode here -
Spotify-
https://spotifycreators-web.app.link/e/6VcC5BpRcTb
https://open.spotify.com/episode/2vNgoopKDPLhqFvc5phdiG?si=Y2u7aCcZT8y-RBv60_DmHw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role
In this episode of The Manager’s Playbook, we’re joined by Nick Groff, a veteran A&R with 16 years at Interscope and a roster that includes Billie Eilish, Jacob Collier, Machine Gun Kelly, and Avicii.
Nick pulls back the curtain on what A&R really looks like at the major-label level, from discovering and developing talent to navigating data, pressure, and the realities of today’s music industry.
We get into artist growth, fan-building in the age of algorithms, and why strong relationships still drive lasting success. A must-listen for artists, managers, and anyone serious about the business.
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Shara Senderoff on Starting a Fund and Angel Investing
The Manager’s Playbook sits down with Shara Senderoff, tech entrepreneur, investor, and Forbes '30 Under 30,' to break down what it really takes to start a fund and dive into angel investing. From identifying the right opportunities to building a strong investor mindset, Shara shares her journey and the lessons she's learned while backing some of the most innovative talent in tech and entertainment.
Listen to the full episode here -
Spotify-
https://spotifycreators-web.app.link/e/6VcC5BpRcTb
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Shara Senderoff on How a 20 year old sold a pitch to Steven Spielberg
The Manager’s Playbook dives into the incredible story of how Shara Senderoff, a visionary tech entrepreneur and Forbes '30 Under 30' honoree, sold a pitch to Steven Spielberg at just 20 years old. Shara shares how she crafted a compelling story, pitched it to one of Hollywood’s biggest names, and navigated the competitive world of film and entertainment. A must-listen for aspiring creatives looking to break in, stand out, and turn their passion into a career.
Listen to the full episode here -
Spotify-
https://spotifycreators-web.app.link/e/6VcC5BpRcTb
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Shara Senderoff on Gender Roles & Perspective in the Tech Space
The Manager’s Playbook features visionary tech entrepreneur and Forbes '30 Under 30' alum Shara Senderoff, as she shares the mindset that’s powered her success across music, film, and tech. From working with industry heavyweights to building game-changing ventures, Shara breaks down the approach that drives results and how you can apply it to your own career journey.
Listen to the full episode here -
Spotify-
https://spotifycreators-web.app.link/e/6VcC5BpRcTb
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Shara Senderoff on 5 Books Every Entrepreneur MUST Read
The Manager’s Playbook sits down with music-tech entrepreneur Shara Senderoff as she shares five must-read books for anyone looking to create real change in their business and personal life. Whether you're breaking into the music industry or leveling up your career, these picks offer essential insights for growth, leadership, and long-term success.
Listen to the full episode here -
Spotify-
https://spotifycreators-web.app.link/e/6VcC5BpRcTb
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Dame Ritter On How Artists Can Make Real Money from Music Streaming in 2025
The Manager’s Playbook cuts through the noise around streaming with Dame Ritter, who breaks down the real financial upside for artists who know how to leverage the numbers. From selling catalogs to attracting investors, Ritter explains how strong streaming performance can create major opportunities.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Dame Ritter On How to Build an Independent Record Label in 2025
The Manager’s Playbook takes you inside the world of launching and growing an indie label in today’s music industry. Dame Ritter shares how to structure the business, juggle multiple roles, and build momentum through content and sweat equity, without relying on a major budget.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Dame Ritter On What Every Artist and Manager Should Know in Today's Music Business
The Manager’s Playbook brings real-world wisdom from Dame Ritter, founder of the Music Entrepreneur Club, on navigating the complex relationships in the music industry. From building strong artist teams to mastering the challenges of management, Ritter talks about why understanding the fundamentals, adapting quickly, and valuing experience over traditional education are key to success in today’s fast-moving music business.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Dame Ritter On The Secrets Behind a Successful Brand Identity
Dame Ritter, co-founder of Funk Volume, dives into the realities of succeeding as an independent artist or manager in today’s music industry. Ritter reveals how he helped build a cult following around Hopsin, the power of community in Funk Volume’s rise, and why content, storytelling, and consistency are key to thriving in today’s digital landscape.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: The Core Entertainment on How Mental Health Needs to Be A Priority
The Manager’s Playbook tackles two essential topics in today’s music industry: mental health and work ethic. Simon Tikhman and Chief Zaruk, co-founders of The Core Entertainment, open up about the importance of supporting artists’ well-being and the relentless drive it takes to succeed. A must-listen for anyone navigating the highs and lows of the business.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6iI0OYixHL4Juuxo9RhR8c?si=3KqhoXgqTj-flDBwTzIwRw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: The Core Entertainment on How They Signed Nickleback
The Manager’s Playbook goes behind the scenes with Chief Zaruk & Simon Tikhman, co-founders of The Core Entertainment, as they share Chief's early days working with Nickelback, Hinder, and producer Joey Moi. Hear how those relationships led to The Core managing one of the biggest rock bands in the world—and what it takes to build trust, loyalty, and long-term success in the music business.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6iI0OYixHL4Juuxo9RhR8c?si=3KqhoXgqTj-flDBwTzIwRw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: The Core Entertainment on How Artist Development Was Destroyed By The Internet
Simon Tikhman and Chief Zaruk, co-founders of The Core Entertainment, break down the evolution of artist development in the digital age. The internet may have changed the game, but cutting through the noise still takes serious work ethic. Join Tikhman and Zaruk as they share what it really takes to build lasting careers in today’s music industry and why hustle still matters more than ever.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6iI0OYixHL4Juuxo9RhR8c?si=3KqhoXgqTj-flDBwTzIwRw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: The Core Entertainment on How Country Music is Driving Culture
Chief Zaruk and Simon Tikhman, Co-Founders of The Core Entertainment, explore how country music is shaping culture, from lifestyle and fashion to entertainment and beyond. Discover why this genre isn’t just music, but a powerful force influencing how we live, think, and connect today.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6iI0OYixHL4Juuxo9RhR8c?si=3KqhoXgqTj-flDBwTzIwRw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
The Manager’s Playbook 022: Dame Ritter – Funk Volume, Hopsin, Bigg Jah, Independent Record Labels, Music Entrepreneur Club, Streaming, Revenue Streams, Brand Identity, Content Strategy
In this episode ofThe Manager’s Playbook, Dame Ritter, co-founder of the influential Funk Volume label joins the show to share hard-earned lessons from building one of the most iconic independent brands of the 2010s alongside Hopsin.
Dame breaks down the power of artist-manager loyalty, the real work behind brand building, and why ownership is critical in today’s music business. He reflects on Funk Volume’s rise, leveraging early platforms like Facebook, navigating the challenges of independent labels, and why reinvesting into your business is essential for long-term success.
We also dive into the realities of streaming revenue, the pros and cons of licensing deals, and how Dame transitioned into the TV and film world through his work with Bigg Jah.
The Manager’s Playbook 021: Promogod – Music Marketing, Monetization, Funnels, Fanbase Growth, PR, Organic vs Paid Ads & Artist Business Strategy
In Episode 021, Promogod joins The Manager’s Playbook to deliver a masterclass in modern music marketing. With over 230K Instagram followers and a track record of helping 20,000+ artists, Promo breaks down how to move from making music to building a real business. We get into the power of funnels, the role of fan data, how to retarget the right audience, and why content (not just songs) drives success.
He shares strategies around micro-influencer seeding, playlist growth, D2C monetization, paid ads, and why Forever Fan and EVEN are game-changers for independent artists. Whether you're just starting or scaling, this episode is a blueprint for building long-term momentum in today’s industry.
A conversation like this doesn't come cheap.
The Manager’s Playbook 020: Lex Borrero Pt. 2 – The Art of Management, Loyalty, Authenticity, Sacrifice, Brand Discipline & Industry Pressure
What does Lex Borrero mean by "Managers Should Get 50%"?
THE RETURN OF controversial manager Lex Borrero on The Manager's Playbook Podcast! We dive even deeper into what it really takes to manage talent in today’s music industry. From building long-term careers to navigating brand identity and personal sacrifice, Lex offers a raw and honest look at the pressures, loyalty, and discipline required to lead at the highest level.
We explore what it means to stay authentic in an industry that constantly changes, how to develop artists without losing yourself, and why management is more than a job—it’s a lifestyle. Whether you’re an artist, manager, or creative entrepreneur, this episode is filled with sharp insights and hard-earned wisdom from one of the industry’s sharpest minds.
The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets
In this episode of The Manager’s Playbook, we sit down with Chris Anokute, the industry veteran behind the success of Katy Perry, Iggy Azalea, Bebe Rexha, and Muni Long. As a former major label A&R and artist developer, Chris pulls back the curtain on what it really takes to break an artist—from album creation to the hidden power plays that shape careers.
We dive into the realities of artist development, the role of gatekeepers, and the controversial world of pay-to-play in the music industry. Chris shares insider secrets on how labels manufacture success, the impact of streaming manipulation, and why some artists make it while others get left behind. Whether you're an artist, manager, or just a fan of the business, this episode is packed with raw, unfiltered insights into the music industry's inner workings.
Tune in now to hear the truth behind hit records and the strategies that shape global superstars.
Shoutout to our sponsor: Forever Fan
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The Manager’s Playbook 018: Rachelle Jean-Louis – Behind Victoria Monét’s Success, Artist Development, Breaking Barriers & The Business of Artist Management
From Underdog to Superstar: The Unfiltered Truth About Artist Management with Rachelle Jean-Louis
What does it really take to break an artist into the mainstream? Rachelle Jean-Louis, manager of Victoria Monét, reveals the grit, strategy, and relentless hustle behind one of music’s most inspiring come-ups.
From navigating industry gatekeepers to fighting for well-earned recognition, Rachelle takes us inside the high-stakes world of artist management—where every decision can make or break a career. She shares the setbacks, sacrifices, and defining moments that shaped Victoria’s journey, leading to Grammy nominations, the ‘Jaguar’ era, and the cultural phenomenon of ‘On My Mama.’
This is more than just a conversation—it’s an inside look at the unglamorous grind behind success. If you’ve ever wondered what it really takes to build an artist’s legacy, hit play now.
Inside the Playbook: Chip Sutherland on The One Person EVERY Recording Artist Needs
Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business and the one person every recording artist needs.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/2nzVDnlBIGJF98N3hctHsu
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Chip Sutherland on an Artist's First Step - Manager or Lawyer?
Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business and how it's INCREDIBLY IMPORTANT to explore the crucial roles of a recording artist manager and a music lawyer in navigating the music industry successfully.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/2nzVDnlBIGJF98N3hctHsu
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Chip Sutherland on All You Need To Know About The Music Business
Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/2nzVDnlBIGJF98N3hctHsu
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Che Kothari on How he became Machel Montano’s Manager
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXER
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Che Kothari on How To FIX Your Spiritual Burnout
Struggling with spiritual burnout in the fast-paced music industry? Che Kothari, manager to King of Soca Machel Montao discusses effective strategies to help us discover practical tips to reignite your passion and well-being. This guide offers actionable steps to balance your energy, establish healthy routines, and reconnect with your inner purpose. Learn how to navigate the demands of the industry while nurturing your spirit, ensuring sustainable success and fulfillment. Transform your approach to work and life with these essential strategies for overcoming burnout and achieving holistic growth.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXER
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Che Kothari on How To Identify a GREAT Artist!
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXER
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Matthew Burnett and Jordan Evans on How Daniel Caesar EXPLODED WITHOUT a Major Record Label
In this Clip with Daniel Caesar's team of Matthew Burnett, Jordan Evans and more discover how Daniel Caesar rose to fame as an independent artist, achieving music success without signing to a record label. This video dives into his journey as a self-made artist, navigating the music industry as a TRUE DIY musician! From viral success and hit songs to building a loyal fan base, learn about Daniel Caesar's breakthrough and the strategies behind his music achievements his team created to win BIG!
As an unsigned artist, Daniel Caesar's independent success is a testament to the power of talent and perseverance. Explore how he gained music recognition and grew his career without a label, becoming a prominent indie artist. This story highlights the rise of a self-made musician, showcasing the impact of independent growth and no-label success. Get inspired by his music journey, marketing strategies, and the importance of artist independence in the modern music industry.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/4B3L4MrDrl3wcCqWD6dBYC
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's
Matthew Burnett and Jordan Evans, the powerhouse producers behind Daniel Caesar's success, took on all the management duties for the rising star. Despite their extensive involvement, they hesitated to embrace the title of managers. This reluctance stemmed from their primary identity as producers and their dedication to maintaining artistic integrity without being boxed into a conventional managerial role. Their journey illustrates the nuanced dynamics of navigating the music industry while staying true to their creative roots.Throughout their tenure with Daniel Caesar, Burnett and Evans skillfully balanced the challenges of independence and leveraged grant funding to propel his career forward. They deftly handled major record label bidding wars and guided the team through the intense streaming wars between Apple Music and Spotify. Despite Caesar's impressive achievements, including the 'Freudian' Tour, he never went viral for his music alone, highlighting the importance of strategic management. Burnett and Evans' story underscores the complexities of artist management in the modern music landscape, where creativity and business acumen must harmonize.Listen to the full episode here -
Spotify- https://open.spotify.com/episode/4B3L4MrDrl3wcCqWD6dBYC
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesars 'BEST PART'
In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Daniel Caesar's hit record "Best Part" featuring H.E.R., sharing insights from conception to creation. They also discuss the collaborative dynamics of co-managing, insights into their partnership with Golden Child Recordings and the structure of the deal of "Best Part" with RCA, and the marketing and promotion strategies that drove the record's success.Listen to the full episode here -
Spotify- https://open.spotify.com/episode/4B3L4MrDrl3wcCqWD6dBYC
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesar
In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Daniel Caesar's hit record "Best Part" featuring H.E.R., sharing insights from conception to creation. They also discuss the collaborative dynamics of co-managing, insights into their partnership with Golden Child Recordings and the structure of the deal of "Best Part" with RCA, and the marketing and promotion strategies that drove the record's success.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/4B3L4MrDrl3wcCqWD6dBYC
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Lex Borrero on Why Uplifting Latin Culture Matters
In this clip The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great artist manager in 2024, discussing the evolving industry landscape and the the debate between commissions and partnerships.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/4VtA2DkxKqgqwuEL3iDO9R
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Lex Borrero on the BEST ADVICE FOR ASPIRING ARTIST MANAGERS
In this episode of The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great artist manager in 2024, discussing the evolving industry landscape and the the debate between commissions and partnerships.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/4VtA2DkxKqgqwuEL3iDO9R
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Lex Borrero on How Songwriters Tell Stories, Not Songs!
In this clip Lex Borrero, Artist Manager for TAINY, and Co-Founder at NEON16 & NTERTAIN, reveals the reasons why great songwriters are often seen as storytellers. Creative geniuses in their own right, these individuals master the songwriting craft by weaving compelling emotion into their music. Join us as we explore how storytelling plays a crucial role in the work of these talented artists.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/4VtA2DkxKqgqwuEL3iDO9R
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Tyler Henry on The Power of Work Ethic in the Music Industry
In this clip, Tyler Henry, Artist Manager for PARTYNEXTDOOR, WondaGurl, HARV, and Loshendrix, Partner at Range Music, and Co-Founder of the creative hub STURDY, shares his inspiring journey.
Tyler discusses his humble beginnings, relentless work ethic, and the leap of faith he took moving to LA and attending USC for Artist Management, even when no one believed in him. His story is a testament to perseverance and passion in the music industry.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/5VxH0gPSSTtl6JIKdwLlQn
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Tyler Henry on How Being Prepared Got Him A Job At OVO Fest!
In this clip, Tyler Henry, Artist Manager (PARTYNEXTDOOR, WondaGurl, HARV, Loshendrix), Partner at Range Music, and Co-Founder of the creative hub STURDY, emphasizes the importance of doing your research and being prepared in the music industry while he delves into his formative years working with Jamil ‘Big Juice’ Davis, Drake and the OVO team.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/5VxH0gPSSTtl6JIKdwLlQn
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Tyler Henry on How PARTYNEXTDOOR wrote Rihanna's HIT Record
In this clip, we delve into what it takes to identify a great artist. Highlighting examples such as Rosalía and PARTYNEXTDOOR, the conversation covers the need for a natural draw to the music, an exceptional work ethic, and originality.
We explore the dynamic of managing prolific artists versus influential songwriters, with insights into PARTYNEXTDOOR's creative process, his unique production methods, and his ability to craft hit songs for himself and others. The discussion sheds light on the intricate relationship between managers and artists, and how true passion and dedication set the greats apart.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/5VxH0gPSSTtl6JIKdwLlQn
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Troy Carter on The Secret How To Grow A Music Artist From Nothing To Something
Troy Carter, Co-Founder and CEO of Venice Music, shares key strategies for small artists aiming to transition from small venues to larger ones. He emphasizes the importance of building demand in smaller venues through outstanding live performances. Carter also highlights the value of partnering with good record labels to gain industry support and reach broader audiences. These insights offer a roadmap for small artists to navigate their way to bigger stages and venues successfully.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6ipRuifDkbiMZ3FVpJou4P
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Troy Carter on The War Between TikTok & Universal Music Group
Troy Carter, Co-Founder and CEO of Venice Music and former artist management of Lady Gaga shares his thoughts on the potential implications, legal disputes, and digital marketing war between Universal Music Group (UMG) and TikTok. As one of the key figures in the music business, Troy brings a unique perspective to the UMG dispute.
Carter goes into the evolving landscape of music distribution, consumption, and content creation highlighting the role of platforms like TikTok in shaping trends and amplifying artists' reach. He discusses the synergies between UMG, one of the largest music companies globally, and TikTok, a social media powerhouse known for its viral content and music discovery.
Throughout the conversation, Carter explores the opportunities and challenges arising from this partnership. He touches on topics such as music licensing, artist promotion, and the impact on music discovery and fan engagement in the digital age.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6ipRuifDkbiMZ3FVpJou4P
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
Inside the Playbook: Troy Carter on How to Find Music's Future Superstars
In this clip, Troy Carter, Co-Founder and CEO of Venice Music and former manager of global music sensations, Lady Gaga and John Legend, shares invaluable insights into identifying and nurturing extraordinary talent in the music industry.Discover the secrets behind spotting a future superstar, the challenges of managing iconic artists, and the strategies for building a successful career in music. Gain firsthand knowledge from Troy Carter, who has worked with some of the biggest names in entertainment, and learn what it takes to make it big in the music world.
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6ipRuifDkbiMZ3FVpJou4P
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
The Manager’s Playbook 017: Gavin Sheppard – The Remix Project, Building Creative Ecosystems, Hip-Hop as a Movement, Passion-Based Leadership, and Elevating Talent
In this episode ofThe Manager’s Playbook, we sit down with Gavin Sheppard, co-founder ofThe Remix Project, a cultural incubator that has helped launch the careers of countless artists and creatives. Gavin shares his journey from growing up with artist and journalist parents to building a program that bridges the gap between raw talent and the mainstream industry. He reflects on how his own struggles in the education system shaped his vision for creating spaces that foster creativity, mentorship, and opportunity.
We explore the impact ofThe Remix Project, its passion-based approach, and the success stories of alumni like Amanda Parris and Tyrone Edwards. Gavin breaks down the importance of storytelling, navigating relationships, and the power of believing in others. Whether you're an artist, mentor, or someone interested in culture and community, this episode is packed with valuable lessons and inspiration.
The Manager’s Playbook 016: T-Minus - Artist Development, Creative Vision, Brand Building, Industry Insights, and the Journey to Longevity
In this episode, we sit down with Grammy nominated producer T-Minus to dive into his incredible journey through the music industry. From crafting hits for Drake to shaping the sound of some of the biggest tracks in hip-hop and R&B, T-Minus shares the story behind his rise to success.He talks about how he first met Drake, the creative process behind their iconic collaborations, and what it takes to thrive in the competitive world of music production. Whether you're an aspiring artist, producer, or just a fan of great music, this conversation is packed with insights, inspiration, and behind-the-scenes stories you won’t want to miss.
The Manager’s Playbook 015: Natalie Prospere – From Social Work to Grammy Awards, Artist Advocacy, Resilience, Building Careers, Music Strategy, and Championing Authentic Voices
Step into the world of Natalie Prosper in this unfiltered, inspiring interview as she reveals her journey from a driven social worker to a trailblazer in the music industry. Natalie shares how her Caribbean roots and church upbringing shaped her approach to managing Grammy-winning talent like Lucky Daye, Dee Mile, and Camper, and how she co-founded Good Company Records with the Walt Disney Group.
Discover the untold stories of navigating the highs and lows of the music business, advocating for artists in an often-overlooked industry, and witnessing musical greatness alongside icons like Ne-Yo and Harmony Samuels. Natalie opens up about her early days in artist management, the emotional toll of social work, and the bold decisions that propelled her career forward.
Packed with hard truths, invaluable lessons, and behind-the-scenes insights, this episode is a must-watch for aspiring managers, music enthusiasts, and dream-chasers alike. See why Natalie Prosper is redefining leadership in music and learn what it takes to build a lasting impact in the industry.
The Manager’s Playbook 014: Jessie Reyez & Byron Wilson – Industry Hustle, Label Bidding Wars, Work Ethic, Trust, and Building a Legacy
Jessie Reyez’s voice is unmistakable, but her journey to global recognition is a masterclass in grit, resilience, and relentless ambition. In this electrifying episode of The Manager's Playbook, hosted by Mauricio Ruiz, Jessie and her longtime manager Byron Wilson pull back the curtain on what it really takes to build a legacy in the music industry.
From Jessie’s early days at Toronto’s Remix Project to creating a global buzz with tracks like Figures, this episode is packed with stories that define her rise. Jessie opens up about overcoming trust issues in an often ruthless industry, her unwavering dedication to understanding the business, and the sacrifices that come with chasing her dreams. Byron complements her narrative, revealing how strategic moves, teamwork, and a shared vision propelled Jessie’s career forward.
Listeners will hear behind-the-scenes accounts of label bidding wars, pivotal collaborations with icons like Calvin Harris and Eminem, and the hustle required to perform back-to-back shows without losing steam. The trio discusses the power of saying “no” to comfort zones, the art of negotiation, and the importance of surrounding yourself with people who share your values and vision.
Jessie’s candid reflections on work ethic, trust, and her drive to achieve goals like Grammy recognition make this episode a must-listen for anyone aspiring to make a mark in the creative world. Byron’s perspective as a manager adds depth, offering invaluable advice for navigating the industry with authenticity and strategy.
This isn’t just a conversation about music—it’s a deep dive into the mindset and hustle required to turn raw talent into a global movement. If you’re an artist, manager, or just someone who loves a good underdog story, Jessie Reyez’s journey will inspire you to keep pushing, no matter the odds.
🎧 Tune in now for an unforgettable episode that blends honesty, insight, and inspiration from one of music’s most dynamic voices.
The Manager’s Playbook 013: Director X – Shaping Music Video Culture, Drake, Visual Storytelling Mastery, Authentic Expression, Artist Relationships, Digital Evolution, Creative Challenges
Director X is the embodiment of innovation, authenticity, and masterful storytelling.
With a legacy built alongside some of the biggest names in music—think Drake, Rihanna, and Usher—Director X has reshaped the visual language of the music video industry. But his path to success wasn’t a straight shot to stardom. In this can’t-miss episode of The Manager's Playbook, hosted by Mauricio Ruiz, Director X opens up about his early days hustling to make a name for himself, the defining moments that tested his craft, and the relentless passion that pushed him to the top.
From pioneering visuals that captured the essence of hip-hop and R&B to leading high-stakes production teams, Director X shares the raw truth about his journey. He dives into the art of building genuine connections with artists, his approach to creating visuals that resonate in the digital age, and the importance of a strong, authentic visual identity. Throughout, he provides invaluable advice for emerging directors and creatives, revealing the dedication and depth of collaboration that go into making standout projects.
This isn’t just an episode about directing—it’s a blueprint for resilience, leadership, and the pursuit of artistic excellence. If you’re looking to get inspired by one of the industry’s most influential figures, this episode delivers unmatched insights from the master himself.
The Manager’s Playbook 012: Byron Wilson – Jessie Reyez, SonReal, Viral Success, Artist Management, Building a Creative Empire, Independent Music Hustle, Global Music Strategy, Industry Teamwork
Byron Wilson’s journey from a small-town dreamer to managing global superstars like Jessie Reyez and SonReal is nothing short of inspiring. In this episode of The Manager’s Playbook, Byron opens up about the grind behind the glitz—sharing the challenges, hustle, and key relationships that helped him build a creative empire from the ground up.
From booking DIY shows to navigating record labels, Byron’s deep insights into artist management and viral success, like with SonReal’s hit “Everywhere We Go,” will captivate anyone with aspirations in the music industry. Tune in to hear Byron’s strategies on artist development, the power of teamwork, and how smart decisions can turn indie dreams into global recognition.
This episode is packed with gems for hustlers, creatives, and future managers alike. Byron Wilson on building global success, one hit at a time.
The Manager’s Playbook 011: Cory Litwin – Murda Beatz, Networking Mastery, Toronto Music Scene, Artist Development, Event Production, Global Talent Management, The Power of Relationships
Cory Litwin is the MASTER of Getting into a Room! You cannot question his ability to help build and cultivate global superstars like Murda Beatz and Busta Rhymes. And that’s what you need and want from your manager. Especially in the beginning. In the world of artist management, connecting the dots and building relationships is key, and few do it as naturally as Cory Litwin. Known for his mastery of networking, Cory has cultivated an impressive career, from managing top-tier talent like Murda Beatz, Da Baby, and Busta Rhymes to organizing some of Toronto’s most iconic events. Starting at the University of Western Ontario, Cory’s journey has been defined by relentless hustle, deep connections, and a vision that always looks beyond the present moment. Today, we sit down with Cory to explore the art of making lasting impressions and how strategic partnerships have helped him excel at the highest levels of the music industry. He reflects on key moments that shaped his career, such as his ability to spot talent early and build it into global recognition. Beyond business, Cory speaks passionately about fostering creativity and supporting the next generation of artists, offering a rare glimpse into the world of a true industry connector. To all the hustlers and dreamers out there, this one's for you. A conversation like this doesn’t come cheap. The unstoppable Cory Litwin for ‘The Manager’s Playbook’ Podcast.
The Manager’s Playbook 010: Kardinal Offishall – A&R, Def Jam, Artist to Executive, Mentorship, Global Perspective, 360 Deals, and Music Industry Secrets
In this episode of The Manager's Playbook, host Mauricio Ruiz interviews the legendary Kardinal Offishall about his extensive career spanning 30 years as an artist and music executive.
The discussion explores Kardinal's transition from artist to A&R executive, emphasizing the importance of human connections, authenticity, and global perspectives in the music industry. Kardinal shares behind-the-scenes stories, including early interactions with artists like Drake and Rihanna, and offers insights on identifying and nurturing raw talent.
The episode sheds light on the complexities of music business contracts, the solitary nature of being a visionary, and the challenges faced when striving to make an artist a priority in a major label.
Kardinal's enduring success is attributed to his genuine care for others and his commitment to staying true to himself.
Ladies and gentleman, a conversation like this doesn't come cheap. Without further ado, Kardinal Offishall.
The Manager’s Playbook 009: Gordan Dillard - Doja Cat, Amir Obe, Good Day Management, In Addition, Motown, Maverick Urban, SALXCO, A&R, Artist Management, Work Ethic
In this episode of The Manager's Playbook, we sit down with Gordan Dillard, the powerhouse manager behind superstar artists like Doja Cat. Gordan shares his incredible journey through the ups and downs of the music industry and the invaluable lessons he’s learned along the way.
From interning at Motown to working at BET, Maverick Urban, and Capitol Music Group, to co-founding Good Day Management and In Addition, Gordan offers insight into the worlds of A&R and artist management. Throughout the episode, he highlights the importance of teamwork, work ethic, and having a clear vision, while sharing behind-the-scenes stories that shaped his career.
Ladies and gentleman, a conversation like this doesn't come cheap. Without further ado, Gordan Dillard.
The Manager’s Playbook 008: Shara Senderoff - Steven Spielberg, Raised In Space, Futureverse, Jen Music, AI, Blockchain, Music Tech, Blue Ocean Strategy
In this episode of The Manager’s Playbook, host Mauricio Ruiz sits down with Shara Senderoff, a visionary at the crossroads of entertainment, technology, and innovation. From selling a script to Steven Spielberg at just 20 years old to co-founding a fund Raised In Space with Zach Katz and Scooter Braun, Shara's journey is nothing short of extraordinary.
Join us as Shara shares her transition from film and TV to the music industry, her groundbreaking work in blockchain and AI, and her unique approach to the Blue Ocean Strategy. She also dives into the power of meditation, the importance of curiosity, and the entrepreneurial spirit that fuels her success. This episode is packed with insights on technology, music, personal growth, and running multiple businesses while seemingly bending time.
Ladies and gentlemen, a conversation like this doesn’t come cheap. Without further ado, Shara Senderoff.
The Manager’s Playbook 007: The Core Entertainment - Country Music, Nickelback, Bailey Zimmerman, Michael Rapino, Nate Smith, TikTok, Mental Health, Work Ethic
In this episode of The Manager’s Playbook, Mauricio Ruiz dives into the transformative world of country music with The Core Entertainment. Discover why the genre is surging in popularity, the unique challenges faced by artists when mainstream acts crossover, and learn about the evolution of artist development, they’re pivotal deal with kingmaker Michael Rapino- CEO/President of Live Nation, how artists are succeeding with minimal resources, and the powerful role of social media in shaping their careers.
Join us as Kevin "Chief" Zaruk and Simon Tikhman, the founders of The Core Entertainment, share their experiences working with major acts like Nickelback to rising stars like Bailey Zimmerman and Nate Smith.
We also explore the importance of building a strong team, setting boundaries, and maintaining mental health and well-being in the demanding music industry. Don’t miss this deep dive into the hard work and dedication that drive success in music.
Ladies and gentlemen, a conversation like this doesn't come cheap. Without further ado, Chief Zaruk & Simon Tikhman.
The Manager's Playbook 006: Chip Sutherland - Management Contracts, Business Manager, Canadian Funding, All You Need To Know About The Music Business
In this episode of The Managers Playbook, Mauricio Ruiz sits down with Chip Sutherland, a seasoned entertainment lawyer and artist manager who was recently honored with the Walt Grealis Special Achievement Award. Chip’s behind-the-scenes work has significantly impacted the careers of artists such as Sloan, Feist, The Rankin Family, and many more.
Chip offers valuable insights into the music business, covering key topics such as management agreements and terms, business management and finances, and funding opportunities for Canadian artists. He also shares his experiences co-authoring the Canadian edition of All You Need To Know About The Music Business with Donald Passman, and provides his perspective on the current music industry landscape.
Ladies and gentlemen, a conversation like this doesn’t come cheap. And without further ado, Chip Sutherland.
The Manager’s Playbook 005: Che Kothari - Machel Montano, Mustafa The Poet, The Power of Photography, Manifesto Festival, Tools for Burnout
In this episode of The Manager’s Playbook, host Mauricio Ruiz sits down with Che Kothari, a multifaceted visionary whose work spans photography, artist management, festival production, and much more. Che’s career is a testament to the power of creativity, community, and spirituality.
Join us as we explore Che's incredible path, from discovering his passion for photography at a young age to founding Toronto’s Manifesto Festival and managing top-tier artists like Machel Montano and Mustafa The Poet.
Che’s professional life is also marked by a profound spiritual exploration. His path crossed with renowned spiritual leader Sadhguru, whose teachings on mindfulness, balance, and stillness have significantly impacted Che’s life and work. In this episode, Che shares how his spiritual journey has informed his approach to managing burnout, maintaining creativity, and fostering authentic connections.
A conversation like this doesn’t come cheap.
The Manager’s Playbook 004: Matthew Burnett & Jordan Evans - Daniel Caesar, Record Producers, Artist Management, Major Label vs Indie
In this episode of The Manager’s Playbook, host Mauricio Ruiz sits down with acclaimed record producers and songwriters Matthew Burnett and Jordan Evans. Known for their exceptional work in the music industry, Matthew and Jordan have seamlessly transitioned into the realm of artist management, co-founding Golden Child Recordings and guiding Daniel Caesar to international stardom as an independent artist.
Mauricio, Matthew, and Jordan delve into their journey from growing up in Ajax, influenced by legendary producers like Boi-1da and T-Minus, to landing major placements with top-tier artists such as Drake and Eminem. They share the serendipitous story of meeting Daniel Caesar, their strategies for managing his career, and the advantages of operating independently in the music industry.
Mauricio also shares the story of his first encounter with Matthew and Jordan during his time managing Jessie Reyez with Byron Wilson. Both their teams were involved in intense bidding wars and discovered they had the same approach and mindset to artist management, providing them with unique insights into the high-stakes nature of the music industry.
This episode offers an in-depth look at the nuances of record production, the intricacies of artist management, and the contrast between major labels and independent routes. It’s a masterclass in music industry dynamics and the art of nurturing talent.
A conversation like this doesn’t come cheap.
The Manager’s Playbook 003: Lex Borrero - Tainy, NEON16, La Firma, Clarity of Vision, Los Montaner, 50/50 Partnerships
Mauricio Ruiz sits down with Lex Borrero, a prominent figure in the Latin American music and entertainment industry, for this episode of The Manager’s Playbook Podcast.
Lex has worked with some of the biggest names in pop music including Tainy, Bad Bunny, Dua Lipa, J Balvin, Will Smith, Selena Gomez, Benny Blanco, The Montaners Family, Kali Ucis and several other prominent figures.
In this episode, Mauricio and Lex discuss Lex's work as an artist manager, producer, executive, and entrepreneur. They explore his early days breaking the mold in non-secular music, the power of narrative and intention, his groundbreaking partnership with Tainy, brokering deals with powerhouse film studios and broadcasting networks, following his gut intuition, non-traditional mentorships, his strong bond with head of creative Ivan Rodriguez, having skin in the game and much more. Most importantly, Ruiz & Lex highlight highlight his unique talent as a creative executive and his exceptional clarity of vision.
Lex Borrero is a dynamic force in the entertainment industry, known for his innovative vision and strategic acumen. With a career spanning over two decades, Lex has established himself as a leading figure in talent management, music production, and media entrepreneurship. He is the co-founder of NEON16, a multi-faceted creative company that he established alongside the renowned producer Tainy. Together, they have rapidly transformed NEON16 into a powerhouse in the Latin music scene, launching numerous chart-topping hits and nurturing the careers of top artists. Lex's keen eye for talent, coupled with his relentless drive and industry expertise, complements Tainy's creative prowess, earning them a reputation as transformative leaders who consistently push the boundaries of what's possible in the entertainment world.
Lex is also the co-founder of NTERTAIN STUDIOS (along with Tommy Mottola and Ivan Rodriguez) a Latin Entertainment and media company focusing on the creation, development, and production of premier content across television, film and digital. We bring Latin stories to the forefront by representing the global power and success of Latin celebrities, talent, brands and culture. Some of those properties include LA FIRMA & LOS MONTANER.
The Manager’s Playbook 002: Tyler Henry - PARTYNEXTDOOR, Drake, Rihanna, Coachella, OVO Fest, Work-Life Balance, Ironman Triathlon, Range Music
Mauricio Ruiz sits down with Tyler Henry, one of the youngest superstar Artist Managers in the game, for the next episode of The Manager’s Playbook Podcast.
In this episode, Ruiz and Tyler talk about his humble upbringing leading to his career in the music industry. From being a sound engineer, tour manager, artist manager, managing partner at Range Music while working with the biggest names in music like Drake, Rihanna, Bad Bunny, Rosalía, Kendrick Lamar, PARTYNEXTDOOR and more.
A conversation like this doesn’t come cheap.
The Manager's Playbook 001: Troy Carter - Lady Gaga, Taylor Swift, UMG vs TikTok, Work Ethic, AI, Superfans
Mauricio Ruiz sits down with American music manager, entrepreneur, and investor, Troy Carter for the inaugural episode of The Manager's Playbook Podcast.
In this episode, Mauricio and Troy discuss the role of a great artist manager, how to identify a great artist, TikTok vs UMG and where AI is going in the next 5 years, how to get from small venues to stadiums, super fandom and data collection, and much more.
A conversation like this doesn't come cheap.
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En liten tjänst av I'm With Friends. Finns även på engelska.