Inside the Playbook: Byron Wilson on the Must Know Tips to Spot a Superstar Artist like Jessie Reyez

In this episode of The Manager’s Playbook, Mauricio Ruiz and Byron Wilson reflect on the unexpected journey that led them to discover and develop Jessie Reyez, one of the most distinctive voices in music today.

It began in 2013 with a Facebook connection that sparked something rare. From first hearing her voice and sensing both excitement and hesitation, to witnessing the viral impact of “Figures,” Ruiz and Wilson share the pivotal choices, risks, and defining moments that shaped Jessie’s path.

This conversation dives into what it takes to truly bet on an artist, how they navigated early wins without a label, and the kind of belief that turns raw talent into a movement.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/31MpAcVnF0tgKN0s7gXQuy?si=jJFVNrWrQfmaxBkHZ8HyzA

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