Inside the Playbook: Nick Ruffalo on The Real Secret to Engaging Music Content

In 2025, music marketing isn’t optional. It’s the engine behind every artist breakout.

In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo to break down what branding, content, and strategy really look like in today’s landscape. They unpack how artist brands are built not just through visuals, but through voice, clarity, and emotional connection, and why artists need to understand their content funnel if they want to grow a real audience.

From discovery to conversion, from new formats to timeless strategy, this is a masterclass in how to stay relevant, consistent, and creatively fulfilled in a saturated digital world.

If you're serious about building something that lasts, this one's for you.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/064FyRu3z56AGb77HHmfCT?si=Vi-QAD-9T16OP5-xDDVl6A

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook