Consumers don’t trust AI advice. They turn to it anyway.

Shoppers are awash in product recommendations. But do they trust them? “We found significant skepticism around algorithm-driven channels like social media, and in particular generative AI, where the trust level is below 40 percent,” says Danielle Bozarth, global leader of McKinsey’s Retail and Consumer Packaged Goods Practices. In this episode of   McKinsey Podcast, Bozarth joins Senior Partner Clarisse Magnin and Global Editorial Director Lucia Rahilly to talk about AI-powered shopping and other trends reshaping consumers’ path to purchase—and what brands need to do differently to keep up with them.

 The McKinsey Podcast is cohosted by Lucia Rahilly and Roberta Fusaro.

This episode has been adapted from our McKinsey Live webinar series. 

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Theme music composed, performed, and produced by Joy Ngiaw.

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