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The McKinsey Podcast

Serving the Black consumer is a $300 billion opportunity

31 min • 25 november 2021
Due to a lack of product and services tailored specifically to meet the needs and wants of Black consumers, their loyalty is up for grabs and offers a huge opportunity for business. There is also a greater chance to meet social and moral objectives. This, according to McKinsey's recent report about the economic state of Black America. Hear Shelley Stewart III, partner at McKinsey, in conversation with Lucia Rahilly, global editorial director, to discuss specific areas where the private and public sectors have the most expeditious opportunities.

The economic state of Black America report: https://www.mckinsey.com/featured-insights/diversity-and-inclusion/the-economic-state-of-black-america-what-is-and-what-could-be

Also, hear from Eric Kutcher, senior partner at McKinsey, who shares a big, hard lesson learned when he was starting out, from McKinsey’s “My Rookie Moment” series: https://www.mckinsey.com/featured-insights/my-rookie-moment

 

Theme music composed and performed by Joy Ngiaw

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