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Full show notes, transcript and AI chatbot - http://bit.ly/452Y00x

Watch on YouTube - https://youtu.be/mVwb4KJpUoM

00:00:00 Introduction
00:07:46 Google Analytics MCP server
00:08:39 AI in Google Analytics management
00:12:27 Google Analytics and Reddit ads
00:17:14 Shift left manifesto explained
00:21:06 Data ownership and governance
00:24:06 Shifting left in data quality
00:28:19 Tools for data engagement
00:31:12 Data contracts as agreements
00:34:06 Power dynamics in data relationships
00:37:27 Data contracts for marketing analytics
00:41:28 Bridging tech language gaps
00:45:12 Adoption challenges in technology
00:50:17 Coordination and structure in data
00:54:10 AI's impact on software dependencies
00:58:14 Use cases for data contracts
01:00:09 Data contracts for business value
01:05:23 Use case-driven data strategy
01:08:08 Data contracts in software development
01:10:17 AI's role in data engineering
01:13:30 Predictions for the future

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt are joined by Chad Sanderson from Gable.ai, a seasoned expert in the data space with a diverse background ranging from journalism to data science. Chad shares insights from his extensive career, which includes roles at large corporations like Subway, Oracle, and Microsoft, as well as at smaller startups. They discuss the concept of shifting left and how this approach aims to improve data quality, reduce costs, and accelerate data delivery by addressing issues earlier in the data lifecycle.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable) appeared first on Measurelab.

Senaste avsnitt

#125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable)

Senaste avsnitt

#125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable)

#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape)

#123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu)

#122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise)

#121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature)

#120 Marketing analytics updates and a BigQuery health check

#119 Google Cloud Next 25 roundup

#118 Dan & Bhav’s farewell, best moments & a game of guess who

#117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel)

#116 Highlights from Superweek 2025!

#115 Lessons from a data science content creator (with Egor Howell @ Deliveroo)

#114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A)

#113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel)

#112 Product analytics tool assessment

#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude)

#110 Live from MeasureCamp London 2024: analytics in 2034

#109 The analytics of PlayStation (with Gabor Mester @ Sony)

#108 The death of accuracy: an obituary

#107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)

#106 What an ideal expert analyst looks like

#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)

#103 Modern marketing (with Ken Williams @ DiveTeam)

#102 Data is a road trip, not a destination

Sound Bite: The future of attribution modelling in Google Analytics

Sound Bite: How to approach building a dashboard

#101 Daralytics (with Dara Fitzgerald @ Measurelab)

Sound Bite: Building deeper relationships through personalisation

#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)

#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify)

Sound Bite: How can personalisation drive lasting value?

#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi)

#97 The future of event data (with Timo Dechau @ deepskydata)

#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)

Sound Bite: How has the role of data changed over time?

#95 Analytics on form (with Alun Lucas @ Zuko Analytics)

Sound Bite: How can we improve accessibility on the web?

#94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)

Sound Bite: Costs and considerations when migrating to server-side GTM

#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)

Sound Bite: GA4 vs BigQuery data, what are the use cases?

#92 Christmas Special: Year in review and predictions for 2024

Sound Bite: Neurodiversity in data, technology and IT

#91 Warehouse native analytics (with Adam Greco @ Amplitude)

Sound Bite: What are the differences between ePrivacy and GDPR?

Sound Bite: Building effective learning experiences in analytics

Sound Bite: Unraveling the meaning of personalisation with David Mannheim

Sound Bite: Rick Dronkers discusses data privacy and GDPR

Gathering insights at MeasureCamp London 2023 (BONUS)

#90 Self-serve analytics: yay or nay

#89 Integrating analytics into product teams (with Barry Pace @ Penfold)

#88 Analytics as a data product (with Weiting Xu @ Cazoo)

#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)

#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)

#85 Who cares about data literacy?

#84 The future of product analytics tools

#83 GA is dead, long live GA!

#82 The person in personalisation (with David Mannheim @ Made With Intent)

#81 Marketing vs. product analytics

#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)

#79 Quant and qual data, different but complementary

#78 Sessionization is back baby!

#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)

#76 The end of rules-based attribution is nigh!

#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding)

#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)

#73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL)

#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)

#71 The Universal Analytics demise timeline and GA4’s latest updates

#70 Building dashboards like a pro

#69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize!

#68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita)

#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze)

#66 Our 2023 predictions for the analytics industry

#65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish)

#64 The Measure Pod 2022 in review

#63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party!

#62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek)

#61 WTF Google?! GA4’s Data API quotas are breaking things!