Start / The Measure Pod / 65 apple rolls out skadnetwork 4 0 with luisa del maschio jellyfish

#65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish)

42 min • 30 december 2022

Full show notes and transcript available at https://bit.ly/3WyNusf.

00:15 - Intro
02:25 - Topic
39:12 - Wind down
40:49 - Outro

This week Dan and Dara are joined by Luisa to help make sense of the recent SKAdNetwork 4.0 release from Apple. It's a world apart from the web side of things - something that Dan and Dara find out very quickly! Luisa takes them both through what SKAN is, what new features 4.0 brings and the most important differences from web ad measurement to bear in mind.

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