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#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)

36 min • 24 mars 2023

Show notes and full transcript is available at https://bit.ly/3lCoUcR.

00:15 - Intro
02:16 - Topic
33:28 - Wind down
34:36 - Outro

This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework to best migrate over to server-side tagging. Hear Matthew talk to Dara and Dan about what he and the team have learned from doing many sGTM migrations, and what the top things to consider when migrating are.

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