Start / The Measure Pod / Measured opinions 10 better metrics for web measurement

Measured Opinions #10: Better metrics for web measurement

35 min • 24 september 2021

This week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean (not what you may think they mean) and discuss their relevance and/or place in to modern technological age.

Dan's Hyper Island course they're attending is https://bit.ly/3lTDYPr.

Dara's new find Agency Hackers is https://bit.ly/3hY0VQr.

In other news, Dan and Dara watch some TV!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #10: Better metrics for web measurement appeared first on Measurelab.

Senaste avsnitt

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#123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu)

20 juni | 61 min

#122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise)

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#121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature)

23 maj | 50 min

#117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel)

28 februari | 55 min

#116 Highlights from Superweek 2025!

14 februari | 16 min

#115 Lessons from a data science content creator (with Egor Howell @ Deliveroo)

31 januari | 54 min

#114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A)

17 januari | 55 min

#113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel)

13 december 2024 | 58 min

#112 Product analytics tool assessment

29 november 2024 | 52 min

#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude)

15 november 2024 | 52 min

#110 Live from MeasureCamp London 2024: analytics in 2034

25 oktober 2024 | 40 min

#109 The analytics of PlayStation (with Gabor Mester @ Sony)

11 oktober 2024 | 60 min

#108 The death of accuracy: an obituary

27 september 2024 | 43 min

#107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)

13 september 2024 | 59 min

#106 What an ideal expert analyst looks like

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#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)

16 augusti 2024 | 54 min

#103 Modern marketing (with Ken Williams @ DiveTeam)

19 juli 2024 | 57 min

#102 Data is a road trip, not a destination

5 juli 2024 | 52 min

Sound Bite: The future of attribution modelling in Google Analytics

3 april 2024 | 3 min

Sound Bite: How to approach building a dashboard

27 mars 2024 | 5 min

#101 Daralytics (with Dara Fitzgerald @ Measurelab)

8 mars 2024 | 47 min

Sound Bite: Building deeper relationships through personalisation

6 mars 2024 | 4 min

#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)

1 mars 2024 | 53 min

#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify)

23 februari 2024 | 52 min

Sound Bite: How can personalisation drive lasting value?

21 februari 2024 | 4 min

#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi)

16 februari 2024 | 49 min

#97 The future of event data (with Timo Dechau @ deepskydata)

9 februari 2024 | 51 min

#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)

2 februari 2024 | 48 min

Sound Bite: How has the role of data changed over time?

31 januari 2024 | 4 min

#95 Analytics on form (with Alun Lucas @ Zuko Analytics)

19 januari 2024 | 44 min

Sound Bite: How can we improve accessibility on the web?

17 januari 2024 | 4 min

#94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)

12 januari 2024 | 56 min

Sound Bite: Costs and considerations when migrating to server-side GTM

10 januari 2024 | 4 min

#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)

5 januari 2024 | 48 min

Sound Bite: GA4 vs BigQuery data, what are the use cases?

3 januari 2024 | 4 min

#92 Christmas Special: Year in review and predictions for 2024

22 december 2023 | 54 min

Sound Bite: Neurodiversity in data, technology and IT

20 december 2023 | 4 min

#91 Warehouse native analytics (with Adam Greco @ Amplitude)

15 december 2023 | 59 min

Sound Bite: What are the differences between ePrivacy and GDPR?

13 december 2023 | 5 min

Sound Bite: Building effective learning experiences in analytics

6 december 2023 | 5 min

Sound Bite: Unraveling the meaning of personalisation with David Mannheim

29 november 2023 | 6 min

Sound Bite: Rick Dronkers discusses data privacy and GDPR

22 november 2023 | 6 min

Gathering insights at MeasureCamp London 2023 (BONUS)

25 oktober 2023 | 8 min

#90 Self-serve analytics: yay or nay

13 oktober 2023 | 50 min

#89 Integrating analytics into product teams (with Barry Pace @ Penfold)

6 oktober 2023 | 51 min

#88 Analytics as a data product (with Weiting Xu @ Cazoo)

29 september 2023 | 49 min

#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)

22 september 2023 | 47 min

#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)

15 september 2023 | 53 min

#85 Who cares about data literacy?

8 september 2023 | 53 min

#84 The future of product analytics tools

1 september 2023 | 49 min

#83 GA is dead, long live GA!

25 augusti 2023 | 39 min

#82 The person in personalisation (with David Mannheim @ Made With Intent)

18 augusti 2023 | 49 min

#81 Marketing vs. product analytics

11 augusti 2023 | 50 min

#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)

12 maj 2023 | 43 min

#79 Quant and qual data, different but complementary

5 maj 2023 | 29 min

#78 Sessionization is back baby!

28 april 2023 | 28 min

#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)

21 april 2023 | 37 min

#76 The end of rules-based attribution is nigh!

14 april 2023 | 36 min

#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding)

31 mars 2023 | 41 min

#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)

24 mars 2023 | 36 min

#73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL)

17 mars 2023 | 36 min

#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)

10 mars 2023 | 35 min

#71 The Universal Analytics demise timeline and GA4’s latest updates

3 mars 2023 | 31 min

#70 Building dashboards like a pro

10 februari 2023 | 40 min

#69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize!

3 februari 2023 | 32 min

#68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita)

27 januari 2023 | 42 min

#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze)

13 januari 2023 | 38 min

#66 Our 2023 predictions for the analytics industry

6 januari 2023 | 33 min

#65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish)

30 december 2022 | 42 min

#64 The Measure Pod 2022 in review

23 december 2022 | 27 min

#63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party!

16 december 2022 | 32 min

#62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek)

9 december 2022 | 38 min

#61 WTF Google?! GA4’s Data API quotas are breaking things!

2 december 2022 | 27 min

#60 The inevitable… Google postpones sunsetting GA360

11 november 2022 | 26 min

#59 Digital accessibility in social media and analytics (with Ellen Cole @ Little Seed Group)

4 november 2022 | 46 min

#58 In the GA4 trenches (with Stacey Harper @ Sharper Digital)

28 oktober 2022 | 37 min

#57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP)

21 oktober 2022 | 35 min

#56 Why GA4 means you need to get on board with BigQuery – MeasureFest (with Katie Kaczmarek @ Measurelab)

14 oktober 2022 | 36 min

#55 BREAKING changes in the GA4 Data API

7 oktober 2022 | 31 min

#54 The current state of play with GA4

30 september 2022 | 37 min

#53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing)

23 september 2022 | 37 min

#52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value)

16 september 2022 | 44 min

#51 From marketing to milk (with Bastien Eymery @ Lilk)

9 september 2022 | 31 min

#50 Who wants to be an analyticsionaire!

19 augusti 2022 | 39 min

#49 Will you still need GA360 in a GA4 world?

12 augusti 2022 | 29 min

#48 Cookies and consent in Google Analytics

5 augusti 2022 | 33 min

#47 Digging into Snowplow (with Jordan Peck)

29 juli 2022 | 36 min

#46 Google Analytics for apps (i.e. Firebase) vs. websites

22 juli 2022 | 24 min

#45 Forecasting analytics with machine learning (with Richard Fergie)

15 juli 2022 | 33 min

#44 What we’ve learned from teaching analytics

8 juli 2022 | 31 min

#43 What is data retention in GA?

1 juli 2022 | 23 min

#42 Consent Mode and behavioral modelling in GA4

24 juni 2022 | 33 min

#41 Littledata’s GA4 journey (with Edward Upton)

17 juni 2022 | 29 min

#40 What is the modern data stack? (with Mark Rittman)

27 maj 2022 | 31 min

#39 Product analytics and CRAP Talks (with Bhavik Patel)

20 maj 2022 | 30 min

#38 How do you measure the return on analytics?

13 maj 2022 | 22 min

#37 How attribution works in Google Analytics 3 and 4

6 maj 2022 | 33 min

#36 Events, events, events – explaining the various GA4 event types

29 april 2022 | 41 min

#35 Is tracking too much a bad thing?

22 april 2022 | 26 min

#34 MeasureFest and brightonSEO – April 2022 debrief (with Liam Grant and Matthew Hooson)

15 april 2022 | 34 min

#33 What to do as the sun is setting on Universal Analytics

8 april 2022 | 31 min

#32 Measuring SEO (with Jenni Stacey)

25 mars 2022 | 30 min

#31 The brightonSEO and MeasureFest story (with Kelvin Newman)

18 mars 2022 | 34 min

(BONUS pod) Google is sunsetting Universal Analytics!

16 mars 2022 | 6 min

#30 Why use both GA and AA? (with Liam Galliers)

11 mars 2022 | 38 min

#29 Can you track offline marketing in GA?

4 mars 2022 | 28 min

#28 The MeasureCamp story (with Peter O’Neill)

25 februari 2022 | 32 min

#27 Common Google Analytics mistakes to avoid

18 februari 2022 | 33 min

#26 App attribution for dummies, and web analysts (with Derek Ooi)

11 februari 2022 | 33 min

#25 Dan and Dara’s analytics journey

4 februari 2022 | 34 min

#24 What will the role of GA be in the future?

28 januari 2022 | 28 min

#23 How to keep up with analytics

21 januari 2022 | 25 min

#22 Data-driven attribution – the past, present and future (with Tom Woods)

14 januari 2022 | 27 min

#21 GA4 features we need to see in 2022 (with George Mendham)

7 januari 2022 | 27 min

#20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers)

10 december 2021 | 29 min

#19 Sheets, the unsung hero of GA

3 december 2021 | 19 min

#18 What is analytics maturity today? (with Steen Rasmussen)

26 november 2021 | 32 min

#17 Why you should be using Segments in Universal Analytics

19 november 2021 | 26 min

#16 The quantified self: Whoopcast (with Steven Elliott)

12 november 2021 | 27 min

#15 When is GA not the answer?

5 november 2021 | 19 min

#14 How COVID-19 impacts data analysis (with Jake Birch)

29 oktober 2021 | 20 min

#13 Server-side GTM, what is it?

22 oktober 2021 | 20 min

#12 Why impartiality is important in marketing analytics (with Mark Rochefort)

15 oktober 2021 | 27 min

#11 Is this the end of real data in analytics?

8 oktober 2021 | 28 min