YouTube’s Audio Ads, Channel 4's Big Shake-Up

YouTube is officially an audio platform. Karin Robinson, Senior Director of Strategy at Edelman, on whether we all need to open our eyes.

Also on the show: as the Warner Brothers deal is signed off by the shareholders... STV Studios CEO David Mortimer on mergers, acquisitions and more in the TV sector. 

All that plus: Channel 4 launches a root-and-branch review... and there’s The Audio Network Media Quiz, where we test our guests’ grasp of the week’s news... by dropping some big names.

The Media Quiz is sponsored by Audio Network. Ben selects the music to score each episode and he and the team can do it for you too at audionetwork.com

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A Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery.

What The Media Club has been reading this week:

YouTube and SiriusXM partner on audio advertising

Sounds Profitable Audio Primes 2026 report

Channel 4 launches strategic review under Priya Dogra

Channel 4: runners and riders to replace Ian Katz

Sky News launches paywalled content

Standard website now run by Independent

Onion to lease Infowars

BBC Buys In Traitors India

Richard Bacon Interviews More Successful People

Journalist On The Hook For £14k After Investigation

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