Each week, two of media’s most influential thinkers, Evan Shapiro & Marion Ranchet, take on the hottest media topics with their hottest takes, helping their audience chart a course through the maelstrom that is today’s Media Odyssey.
Based in the US, Evan Shapiro is the Media Industry’s official Cartographer, known for his well-researched and provocative analysis of the entertainment ecosystem in his must read treatises on Media’s latest trends and trajectories.
Marion Ranchet, French expat based in Amsterdam, has become the industry’s go-to expert in all things streaming, building a following for turning even the most complex problems into easily digestible and actionable insights.
Ranchet and Shapiro are known for their sharp-yet-accessible content on Media consumption, audience trends, and the shifting fundamentals of the business itself. Even during the toughest of topics, they each make talking about Media fun. Together every week, these two will offer entertaining, often humorous, and always educational content on today’s Media Odyssey.
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TRANSFORMING MEDIA WITH AI
AI: fear it or figure it out? This week on The Media Odyssey Podcast, Evan Shapiro and Marion Ranchet sit down with David Rudnick, CTO of LG Ad Solutions, to unpack how artificial intelligence is reshaping connected TV, from creative optimization to real-time personalization. They tackle big questions: Is AI replacing jobs or removing the boring parts? How can marketers catch viewers in their moments of interest? And what happens when your content strategy is as adaptive as your audience?
From “cutting the fat” to building trust in algorithms, this episode breaks down the hype and the hope surrounding AI in the media. Whether you’re a technophobe, a curious skeptic, or already deep in prompt engineering, Rudnick’s insights will challenge how you think about ad targeting, content curation, and the next era of storytelling. Tap in, and maybe even wake up a little more “AI curious.”
Thank you David Rudnick for joining the pod!
David Rudnick: LinkedIn
Key Takeaways:
- AI isn't replacing jobs, instead, it’s refining them: Rather than eliminating roles, AI is streamlining tedious tasks, freeing up creatives and technologists to focus on higher-value, more fulfilling work.
- CTV needs AI to compete with digital: To catch up with the personalization and precision of walled garden platforms, connected TV must adopt AI-driven strategies that match viewer intent in real time.
- Moments matter more than profiles: LG Ads is shifting from static user profiles to moment-based targeting, using AI to identify and act on fleeting interests and purchase intent as they happen.
- Infrastructure is everything: Embracing AI at scale requires serious backend investment—centralized data, scalable cloud compute, and a test-and-learn mindset that blends proprietary tools with smart partnerships.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
00:00 Introduction
00:49 Diving into AI: Love-Hate Relationship
03:29 AI Usage and Demographics
06:47 AI in the Workplace: Case Studies
10:17 AI's Impact on Jobs and Mental Health
18:32 Ethical Considerations and Future of AI
20:06 AI in Education and Accessibility
21:26 AI Bundling and Industry Disruption
23:51 AI's Impact on Media and Advertising
25:19 Introducing David Rudnick from LG Ads
26:32 AI in the CTV Ecosystem
27:46 The Role of Machine Learning in Advertising
30:04 Challenges and Opportunities in AI Integration
32:55 The Future of AI in Television
34:37 Embracing AI in Business
40:38 The Positive Impact of AI on Consumers
43:30 Final Thoughts and Takeaways on AI
- (00:00) - Introduction
- (00:49) - Diving into AI: Love-Hate Relationship
- (03:29) - AI Usage and Demographics
- (06:47) - AI in the Workplace: Case Studies
- (10:17) - AI's Impact on Jobs and Mental Health
- (18:32) - Ethical Considerations and Future of AI
- (20:06) - AI in Education and Accessibility
- (21:26) - AI Bundling and Industry Disruption
- (23:51) - AI's Impact on Media and Advertising
- (25:19) - Introducing David Rudnick from LG Ads
- (26:32) - AI in the CTV Ecosystem
- (27:46) - The Role of Machine Learning in Advertising
- (30:04) - Challenges and Opportunities in AI Integration
- (32:55) - The Future of AI in Television
- (34:37) - Embracing AI in Business
- (40:38) - The Positive Impact of AI on Consumers
- (43:30) - Final Thoughts and Takeaways on AI
OPTIMIZING IP ON SOCIAL
This week on The Media Odyssey podcast, Evan and Marion join to delve into the fast-evolving world of digital content distribution, with a behind-the-scenes look at one of YouTube’s most powerful enablers: Merzigo. Joining the show is Dilip Bala, SVP & GM of Merzigo U.S., to unpack how the company helps IP owners—from broadcasters to studios—unlock serious revenue and global reach through platform-specific strategy, content optimization, and data-driven localization.
From reviving old dramas with fresh life to proving that YouTube can actually boost TV ratings, this episode is packed with surprising insights and real-world case studies—including why Facebook might just be the industry's best-kept secret. If you're navigating the future of media, this is one conversation you don't want to miss.
Thank you Dilip for joining the pod!
Dilip Bala: LinkedIn
Key Takeaways:
- YouTube is an Undervalued Powerhouse:
Traditional broadcasters still hesitate to fully embrace YouTube, but as Merzigo’s success shows, the platform offers massive global reach and revenue potential—especially when content is tailored to platform-specific behaviors. - Localization Unlocks Global Growth:
Merzigo’s strategic dubbing and cultural adaptation of content—especially for diasporas in high-CPM markets—has turned back-catalog shows into unexpected global revenue drivers. - Facebook is a Sleeper Opportunity:
Often overlooked, Facebook still offers massive scale. With the right short-form strategy, content can thrive—especially in reality and game show formats optimized for sharing and mobile-first viewing. - Same Content, Different Audiences:
The exact same show can reach entirely different demographics across platforms—YouTube often captures younger viewers that traditional TV and even FAST channels struggle to reach, highlighting the need for multi-platform distribution strategies.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction
- (00:52) - The Rise of YouTube as a TV Platform
- (02:04) - Challenges for Traditional Broadcasters
- (06:24) - Introducing Mego and Its Services
- (13:22) - Case Studies and Success Stories
- (22:13) - Challenges of Starting a Channel from Scratch
- (23:11) - The Role of Algorithms in FAST Channels
- (24:38) - Monetization Strategies on YouTube
- (28:05) - Exploring Facebook as a Video Platform
- (30:54) - The Importance of Multi-Platform Content Strategy
- (35:48) - Conclusion and Upcoming Events
BREAKING ADS w/ Dan Callahan
This week on The Media Odyssey Podcast, Evan Shapiro and Marion Ranchet reunite to tackle one of the hottest debates in advertising: Which ads actually work—and why? Joined by Dan Callahan, GVP of National Advertising Sales at Spectrum Reach, they dive deep into the evolving world of addressable advertising, the rise of zero-party data, and why transparency and performance now rule the media landscape. From the addressable table of elements, to the return of the bundle, and the future of targeting, this episode is a must-listen for folks looking to understand today's must-have strategy in ad sales.
Thank you Dan for joining the pod!
Dan Callahan: LinkedIn
Key Takeaways:
- Not all data is created equal:
Deterministic, "zero-party" data from providers like Spectrum Reach (collected directly from subscribers) is proving more accurate and valuable than probabilistic sources like IP addresses or outdated email data. - Addressable is how, not what:
Addressable advertising is evolving from a niche tactic to a foundational strategy, defined by how data and targeting are applied across both linear and streaming environments. To explore the Addressability Periodic Table, visit: https://eshap.substack.com/p/addressabletable - Collaboration beats competition:
Initiatives like Go Addressable, where rivals join forces to standardize and promote addressable advertising, highlight how cooperation is key to scaling and educating the market. - The return of the bundle:
As fragmentation and churn plague streaming, cable and MVPDs are regaining appeal by offering aggregated access, greater convenience, and robust data-backed advertising options.
Visit https://goaddressable.com/report/addressable-tv-advertisings-growing-role-in-the-upfronts/ for more info on their recent event, "Go Addressable."
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
PIVOTING CAREERS IN MEDIA with Jazz Pitcairn and Katrina Craigwell
Double duty! This week, Evan sits down with Katrina Craigwell, head of products at JP Morgan Chase, and acclaimed writer/director Jazz Pitcairn to discuss building resilient careers, making bold pivots, and the power of curiosity, networks, and hustle in a rapidly shifting industry.
Whether you’re looking to make a career transition, advance in your current field, or just stay ahead of the curve, Katrina and Jazz offer actionable advice to help you thrive in today’s fast-paced world. Tune in for an inspiring discussion on how to turn challenges into opportunities and keep your career evolving.
Thank you Jazz for joining the pod!
Jazz Pitcairn: https://www.linkedin.com/in/jazz-pitcairn/
Check out Jazz’s website here: www.jazzpitcairn.com
Check out Ivan, Jazz’s directorial debut, here: Ivan website: www.theivanfilm.com
Thank you Katrina for joining the pod!
Katrina: https://www.linkedin.com/in/katrinacraigwell/
Check out Katrina’s podcast “Am I On Mute” here: https://podcasts.apple.com/gb/podcast/am-i-on-mute/id1676637019
Key Takeaways:
- Transferable skills are power: Recognizing and leveraging core strengths—like storytelling, communication, and strategic thinking—enabled both Katrina and Jazz to navigate across industries and roles with confidence.
- Networks open doors: Strong professional relationships and consistent, genuine outreach led to career-defining opportunities and long-term support.
- Adaptability is essential: From layoffs to visa challenges to switching industries, success comes from embracing uncertainty, learning quickly, and staying open to change.
- Timing matters: Seizing opportunities quickly—like responding to job leads right away or being the first to follow up—proved crucial in standing out and moving forward.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction and Podcast Overview
- (00:47) - Career Sustainability in Media
- (01:53) - Guest Introduction: Katrina Craigwell
- (02:17) - Katrina's Career Journey
- (05:00) - Lessons from GE and Career Transitions
- (07:39) - Networking and Career Growth
- (21:59) - Guest Introduction: Jas P. Karen
- (22:27) - Jas's Career Path and Achievements
- (24:00) - Navigating the Film Industry
- (32:24) - Pursuing Passion Projects and Future Plans
- (36:27) - Conclusion and Final Thoughts
KIDDING ABOUT TV with Jo Redfern
Jo Redfern, a kids media veteran and Founder of Futrhood Media, joins the pod this week for a deep dive into the future of youth content and the evolving business models shaping it. From launching Peppa Pig and leading BBC Children’s brands to advising global sports leagues and creators, Jo brings decades of frontline insight into the radical transformation of how young audiences engage with content. They unpack the rise of YouTube and Roblox, the creator economy’s growing dominance, and why IP owners must now think like marketers, developers, and distributors across every platform.
Learn why attention spans aren’t dying—they’re evolving—and how hits like Bluey, Miss Rachel, Amazing Digital Circus, and Kid Cowboy signal a shift from traditional commissioning to iterative, audience-first storytelling. It’s a masterclass in kids content, creator strategy, and the business of staying relevant in a fractured, always-on media ecosystem.
Thank you Jo for joining the pod! https://www.linkedin.com/in/joredfern/?originalSubdomain=uk
Check out her podcast, "Kids Media Club" https://podcasts.apple.com/us/podcast/kids-media-club-podcast/id1573404550
Key Takeaways:
- Interest Spans > Attention Spans: Kids don’t lack attention—they lack interest in outdated formats. When content is relevant, their engagement is deep and sustained, especially on platforms like YouTube and Roblox.
- YouTube is Now 'Prime Time' for Kids: For Gen Z and Gen Alpha, YouTube is the default TV. It’s their entertainment source, search engine, and learning platform—often consumed on connected TVs, not just phones.
- Fluid, Platform-Agnostic Consumption: Young audiences navigate seamlessly across YouTube, TikTok, Roblox, Netflix, and Disney+. Barriers like subscriptions or clunky interfaces lose them fast.
- YouTube is a Launchpad for Franchises: Hits like Cocomelon, Amazing Digital Circus, and Mighty Little Bheem started on YouTube, proving it’s the new R&D lab for global IP development.
- Studios Must Think Like Creators: Success now requires a “husk and all” approach: full IP strategy across TikTok, YouTube, streaming, merchandise, and live events. Creators test, iterate, and engage nimbly—traditional media must adapt or fall behind.
- Fragmentation Is the New Normal: There is no single path to scale anymore. Smart media companies build infrastructure to serve many niches well, instead of trying to serve mass audiences with a one-size-fits-all model.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction and Special Guest Announcement
- (00:30) - Guest's Background and Expertise
- (02:13) - Evolution of Kids' Media Consumption
- (04:03) - Platform Preferences and Viewing Habits
- (07:41) - The Role of IP and Content Strategy
- (14:48) - The Creator Economy and Its Impact
- (24:53) - Adapting to Media Changes
- (27:15) - Conclusion and Podcast Wrap-Up
WAGING THE CTV OS WARS with Alan Wolk
In this episode of The Media Odyssey, host Marion Ranchet welcomes Media Analyst and TVREV Co-Founder Alan Wolk for a deep dive into the ever-evolving Connected TV landscape. Marion and Alan dissect the current lull in CTV innovation, the strategic missteps of new entrants like The Trade Desk, and the rising competition among legacy OS manufacturers, big tech players, and fast-growing indie platforms like Titan and TiVo. They also explore how fast channels, contextual advertising, and shoppable TV are shaping the industry's future—and why measurement, monetization, and buyer confusion remain major hurdles. From Roku’s platform revenue power play to Amazon and Google’s growing ambitions, this candid conversation maps out the power dynamics defining the TV OS wars.
Thank you Alan for joining the pod!
https://www.linkedin.com/in/alanwolk/
For more on TVREV: https://www.linkedin.com/company/tv-r-ev/
Alan Wolk:
Alan Wolk is Co-Founder and Lead Analyst at the legendary media analyst firm TVREV. Wolk has established himself as one of the industry's most influential thought leaders, especially noted for his deep understanding of the intersection of streaming and advertising. What sets Wolk apart is his unique ability to demystify complex ideas in a manner that's easily understandable yet never oversimplified. This talent makes him a sought-after writer, speaker, and consultant, striking a rare balance between depth and accessibility
in his communications. He regularly speaks about the future of television, both at conferences and to anyone who’ll listen.
Key Takeaways:
- The Trade Desk’s failed attempt to enter the TV OS space highlights just how tough it is to crack a market dominated by legacy players and bundled ecosystems.
- Without consolidation, the fragmented TV OS landscape—spanning big tech, OEMs, and indie platforms—risks stalling innovation and confusing consumers.
- CTV still hasn’t delivered on its promise of precision targeting, with broken measurement standards and unreliable data holding back growth.
- Despite the hype, shoppable TV hasn’t taken off—because no one wants to pause a show in front of friends to buy sunglasses.
- Indie OS players like TiVo, Titan, and Whale are using FAST channels and contextual ad tech to differentiate and win over TV manufacturers.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction and Host Change
- (00:54) - Welcoming the Guest: Alan Walk
- (01:54) - Discussion on TV OS Wars
- (02:51) - The Trade Desk's Entry into the Market
- (03:17) - Challenges in the US Market
- (05:12) - Sonos and the Volume Game
- (05:59) - Apple's Struggles in the TV Market
- (09:01) - Big Tech's Role in TV OS Wars
- (11:00) - Independent OS Players
- (13:42) - Content Hubs and Advertising
- (17:44) - Challenges in CTV Advertising
- (23:39) - Shoppable TV: Current State and Future
- (26:39) - Upcoming Events and Expectations
- (29:15) - Conclusion and Farewell
TESTING & LEARNING: The CBC Case Study
In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet sit down with Paul McGrath, Senior Director of Entertainment Strategy and Audience Development at CBC, to explore how Canada’s public broadcaster is navigating the shift from linear to digital media. Paul shares the inside story of CBC’s strategic pivot toward YouTube as a major distribution and engagement platform. From launching CBC Gem to building out a portfolio of 50+ YouTube channels, McGrath explains how his team grew total watch time by 65%, with long-form content (20+ minutes) accounting for nearly half of total usage despite being only 20% of the uploads.
Key takeaways:
- CBC’s test-and-learn approach to windowing content across platforms
- Why fears of YouTube cannibalizing CBC Gem proved unfounded
- The data-backed “flywheel strategy” that drives younger audience reach and monetization
- CBC’s collaboration with YouTube and their evolving FAST and OTT revenue model
Thank you Paul McGrath for joining the pod!
https://www.linkedin.com/in/pfmcgrath/
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction and Myth Busting
- (00:58) - Welcoming the Special Guest: Paul McGrath
- (01:30) - Understanding CBC's Strategy and Operations
- (03:01) - Funding Model and Streaming Focus
- (03:59) - The YouTube Strategic Bet
- (06:58) - Challenges and Concerns: Cannibalization
- (09:47) - Implementation and Initial Steps
- (11:50) - Content Strategy and Publishing
- (15:30) - Analyzing the Results and Impact
- (28:18) - Future Plans and Final Thoughts
STREAMING EUROPE
In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet travel to Lyon, France to sit down with Bedrock CEO Jonas Engwall to explore how European broadcasters are quietly leading a streaming transformation. From free, ad-supported platforms to collaborative infrastructure, the trio unpacks why Bedrock’s tech backbone is helping legacy media compete with global giants — and why Europe’s streaming future may lie in radical cooperation over direct competition.
For more on Bedrock...
https://bedrockstreaming.com/
Thank you Bedrock CEO Jonas Engwall for joining this week's pod!
https://www.linkedin.com/in/jonas-engwall/?originalSubdomain=fr
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction and License Fee Discussion
- (00:28) - Welcome to the Media Odyssey Podcast
- (00:45) - European Streaming Landscape
- (02:37) - Public Broadcasting vs. Commercial Streaming
- (03:49) - Challenges and Innovations in European Streaming
- (05:13) - The Role of Local Broadcasters
- (10:55) - Generational Shifts and Streaming Habits
- (22:18) - Importance of User Experience in Streaming
- (23:13) - Introducing Jonas and Bedrock Streaming
- (23:53) - Evolution of Streaming Content in Europe
- (25:10) - The Birth of Bedrock
- (27:05) - Challenges and Strategies for European Broadcasters
- (29:37) - The Bedrock Platform: A Unified Approach
- (33:00) - Collaborative Innovation and Growth
- (38:29) - Future of Pan-European Streaming
- (47:42) - Conclusion and Final Thoughts
PREDICTING THE UPFRONTS
Is Digital Still A Safe Bet?
From economic uncertainty to the rise of connected TV, Evan Shapiro and Marion Ranchet predict a more cautious, data-driven Upfronts season where flexibility trumps tradition. With brands holding back big commitments, digital giants like YouTube, Meta, and Amazon stand to gain as safer, more measurable bets.Evan forecasts a continued move away from chunky upfront deals in favor of platforms that offer agility and proven ROAS. The Media Odyssey welcomes Ioanna Protogiannis (Sr. Director, Measurement and Reporting Solutions at LG Ad Solutions) who highlights the growing importance of first-party data, smart segments, and real-time measurement in campaign planning.
Thank you Ioanna Protogiannis for joining this week's pod!
https://www.linkedin.com/in/ioanna-protogiannis/
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction and Debate Teaser
- (00:28) - Welcome to The Media Odyssey
- (00:36) - Discussing the Upfront Season
- (01:33) - Spotter's Unique Approach
- (02:09) - Spotter's Focus on Creators
- (02:48) - YouTube as the New TV
- (05:13) - Advertising Trends and Strategies
- (10:54) - The Role of Big Tech in Advertising
- (15:32) - The Upfront Buying Process
- (18:49) - Locking in Prices and Tent Pole Programming
- (20:06) - The Historical Context of Upfronts
- (21:17) - Predictions for the Ad Economy
- (25:13) - Interview with Ayana Proteges
- (25:39) - The Role of Data in CTV Advertising
- (28:34) - The Importance of Third-Party Partnerships
- (37:10) - The Future of Measurement and AI in Advertising
- (39:33) - Conclusion and Final Thoughts
TAKING A CLOSER LOOK AT: Comcast & Canal+
In Episode 14 of The Media Odyssey, Marion Ranchet and Evan Shapiro conduct a deep dive on the evolving strategies of Canal+ and Comcast. Canal+ stands out for its global expansion—especially in Asia and Africa—despite challenges with high content costs and navigating a digital shift. Comcast, on the other hand, is facing broadband stagnation and controversy over its decision to spin off low-margin cable networks into a new company, raising concerns about long-term growth. Both companies reflect the broader struggle of legacy media adapting to a user-driven, digital-first world. Check out this week's episode to hear more!
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction and Strategic Advice
- (00:28) - Welcome to the Media Odyssey Podcast
- (01:07) - Case Study: Canal Plus
- (01:46) - Canal Plus: Global Reach and Growth
- (03:58) - Canal Plus: Revenue and Profit Analysis
- (05:38) - Challenges and Digital Transformation
- (10:10) - Case Study: Comcast
- (11:53) - Comcast: Revenue and Profit Breakdown
- (12:31) - Comcast: Spin-off Strategy
- (21:03) - Comparing Canal Plus and Comcast
- (23:49) - Conclusion and Viewer Engagement
FIXING TV'S UX
In this episode of The Media Odyssey podcast, Evan Shapiro and Marion Ranchet dive into the frustrating user experience of streaming platforms and the growing crisis in content discoverability. With insights on interface design, consumer behavior, and the rise of super apps, Marion and Evan explore how platforms like Roku and Amazon are the new gold standard in the entertainment landscape. In a very special segment, guest Calle Sjönell introduces Swipefinder, a Tinder-style app that helps users find what to watch faster—while unlocking new monetization opportunities for streamers.
To learn more about Swipefinder - https://www.swipefinder.com/
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction and Podcast Welcome
- (00:30) - Nerding Out on User Interface and Experience
- (01:03) - Panel Discussion Insights and Data
- (02:19) - Consumer Frustrations with Streaming Services
- (03:32) - App Usage and Viewing Habits
- (05:53) - Linear vs On-Demand Viewing
- (13:09) - The Role of AI in Media
- (15:27) - Monetizing the Home Screen
- (17:54) - Introducing Swipe Finder with Callie Chanel
- (20:15) - Introduction to Swipe Finder
- (20:19) - How Swipe Finder Works
- (20:52) - User Experience and Features
- (21:49) - White Label Product for Streamers
- (22:06) - Revenue Opportunities with Swipe Finder
- (26:14) - Business Model and Integration
- (27:58) - Expanding Swipe Finder to Other Markets
- (31:46) - The Future of Entertainment Platforms
- (35:12) - Conclusion and Final Thoughts
SIZING THE CONTENT ECONOMY - Live from MIP London!
In this FIRST EVER live recorded episode of The Media Odyssey at MIP London, Evan and Marion dive into the evolving landscape of the content economy, the impact of streaming giants pivoting towards sports, shifts in streaming investment, and the growing influence of AVOD and FAST platforms. They also welcome Ryan Afshar (VP, Publishers & Platforms at LG Ad Solutions) for a deep dive into the FAST ecosystem and how television manufacturers like LG are reshaping the way audiences discover and consume content.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
CHATTING AT SXSW: Mike Sid | Ateliere
Mike Sid (Senior Business Acceleration Office at Ateliere) joins Evan Shapiro at SXSW 2025! The conversation touches on the evolving media landscape, emphasizing how creators must adapt to multi-platform distribution and fast-paced content demands. Ateliere helps do just that. Mike Sid highlights how Ateliere’s technology enables both small creators and large production companies to improve workflow efficiency, reduce costs, and accelerate content delivery. Their tools allow remote collaboration, real-time editing, and rapid content turnaround, making professional-grade production more accessible.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction and Event Overview
- (00:29) - Introducing Atelier and Its Products
- (00:40) - Live Production Revolution
- (01:30) - Simplifying Content Distribution
- (01:59) - Empowering Creators with Atelier
- (03:00) - Professional Grade Production for All
- (03:33) - Customization and Flexibility in Production
- (04:06) - Panel Discussion Preview
- (05:14) - Reality TV and Modern Content Challenges
- (07:05) - Remote Production Innovations
- (08:10) - Conclusion and Thanks
CHATTING AT SXSW: Steve Bagdasarian | Comscore
On this episode of "Chatting at SXSW", Evan Shapiro sits down with Steve Bagdasarian, Chief Commercial Officer of Comscore. They discuss the shift from traditional broadcast measurement to cross-platform, the increasing role of programmatic advertising and psychographic-based targeting, as well as the evolving landscape of media measurement and advertising, focusing on multi-currency vs. multi-measurement models and how Comscore differentiates itself with its granular, locally-driven measurement approach.
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- (00:00) - Introduction and Guest Introduction
- (00:18) - Role and Responsibilities of a Chief Commercial Officer
- (00:57) - Measurement and Cross-Platform User-Centric View
- (01:12) - Panel Discussion on User-Centric Era
- (01:22) - CommScore's Differentiation in the Market
- (01:31) - Future of Measurement and Media Buying
- (03:26) - Granular Data and Programmatic Media
- (03:46) - Market Intelligence and Future Predictions
- (05:44) - Optimization and Personalization in Media
- (07:00) - Investment Strategies for Upfronts and New Fronts
- (07:45) - Conclusion and Final Thoughts
CHATTING AT SXSW: Nicki Sheard | BBC Studios
In this episode of "Chatting at SXSW", Evan Shapiro speaks with Nicki Sheard, CEO of Brands and Licensing at BBC Studios, about how the company monetizes its vast content library globally. Sheard highlights the success of Bluey, which was the most-streamed TV show in the U.S. in 2024 and has grown into a massive franchise with consumer products, stage shows, a movie in development, and upcoming integration into Disney parks. BBC Studios strategically distributes its brands, including Doctor Who, Top Gear, and BBC Earth, across multiple platforms—linear TV, streaming, social media, and YouTube, where it now has 90 active channels. Sheard discusses how digital-first content can fuel traditional broadcast deals and how multi-platform exposure is essential for building lasting franchises. While some kids' brands originate online and transition to traditional media, she notes that long-term success still depends on content quality and authenticity.
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- (00:00) - Introduction and Guest Introduction
- (00:17) - Role and Responsibilities at BBC Studios
- (00:49) - Exploring BBC Brands and Bluey's Success
- (02:06) - Bluey's Distribution and YouTube Strategy
- (03:52) - Building a Global Brand
- (04:35) - Challenges in Children's Media
- (05:16) - Future of Kids' Brands and Conclusion
CHATTING AT SXSW: Lydia Daly | Paramount
In this episode of "Chatting at SXSW", Evan Shapiro speaks with Lydia Daly, EVP, Head of Advertising Research and Insights at Paramount, about how brands navigate the rapidly evolving cultural landscape. Daly's team studies audience behaviors, market trends, and cultural shifts to help advertisers make informed, data-driven decisions. She highlights the increasing velocity of cultural change, where trends emerge and disappear quickly, making it challenging for brands to determine when and how to engage. Daly emphasizes that brands must develop social listening capabilities, understand trend cycles, and establish clear brand guidelines to navigate this fast-moving space effectively. She also notes that partnering with established content creators or platforms can help brands stay relevant without taking on the full burden of trend management alone.
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- (00:00) - Introduction and Guest Introduction
- (00:22) - Role and Responsibilities at Paramount
- (01:29) - Audience Insights and Cultural Trends
- (02:03) - Generational Studies and Creative Strategy
- (03:11) - Velocity of Culture and Brand Adaptation
- (04:15) - Brand Strategies and Social Listening
- (05:24) - Understanding Trends and Signals
- (06:23) - Importance of Brand Guidelines
- (07:03) - Working with Publishers and Content Creators
- (07:38) - Panel Discussion and Closing Remarks
CHATTING AT SXSW: Ruth Berry | ITV Studios
In this episode of "Chatting at SXSW", Evan Shapiro interviews Ruth Berry, President of Global Partnerships & Zoo 55 at ITV Studios, about the network's evolving content strategy. Berry explains how ITV Studios, which operates in 13 markets with 60 production companies, is adapting to changing viewer habits by expanding into digital platforms through Zoo55, ITV’s digital studio. Zoo55 helps repurpose existing content—like Love Island, Hell’s Kitchen, and River Monsters—to reach new, younger audiences on platforms such as YouTube, gaming, and FAST channels. She highlights how audiences now consume long-form content in non-traditional ways, with YouTube on connected TVs becoming a significant distribution method. Berry also emphasizes the importance of experimenting with digital engagement, noting that ITV's approach is to "test and learn" without fear of cannibalizing traditional television viewership. This strategy allows ITV to maximize the value of its content while staying ahead of industry shifts.
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SUPER BUNDLING
HOW IS BUNDLING RESHAPING MEDIA TODAY?
In this episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet dive deep into the world of subscription bundling with special guest Anil Malhotra, co-founder of Bango. They explore how the digital subscription economy is evolving, why consumers are increasingly turning to indirect subscription bundles, and how bundling can drive brand loyalty and lower churn rates. From streaming services to AI tools and retail subscriptions, Anil shares fascinating insights from Bango’s latest research report, Subscriptions Assemble, revealing key trends shaping the bundle economy. Learn more about how telcos, retailers, and even social media platforms are becoming key bundlers, and why the "digital vending machine" is revolutionizing the way subscriptions are managed.
Check out Bango's, "Subscription's Assemble" HERE (tap to go).
Anil Malhotra (Co-Founder, Bango):
Anil is responsible for Bango’s global marketing activities and partnerships with app store, OEMs and global network operators. Anil has extensive experience of creating successful partnerships between fast-moving innovators and major market players. Before co-founding Bango, Anil developed global partnerships for Cyberlife Technology, one of Europe’s leading computer games technology developers, which resulted in the licensing of the company’s AI technology to the world’s leading games publishers including Warner and Hasbro. Before that he worked with Bango Exec Chair Ray Anderson at IXI, establishing a technology called X.desktop as the global user interface standard for networked computers.
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- (00:00) - Introduction to Subscription Bundling
- (00:32) - Welcome and Guest Introduction
- (00:59) - Bango's Expertise in Subscription Bundling
- (02:03) - The Evolution of Subscription Services
- (05:45) - Case Studies: Successful Bundling Examples
- (09:28) - Consumer Behavior and Research Insights
- (18:08) - Global Trends and Future of Bundling
- (32:50) - Conclusion and Final Thoughts
MEASURING TV TODAY
WHAT ARE THE METRICS THAT MATTER NOW?
Evan Shapiro and Marion Ranchet dive into cross-platform measurement, the top priority for ad buyers in 2025 and a growing challenge worldwide. They explore how fragmented data, inconsistent standards, and a lack of collaboration between broadcasters and platforms are making it harder to track audiences across TV, streaming, mobile, and more. The conversation highlights why standardized, transparent measurement is critical for advertisers and the industry’s future. They debate whether having multiple competing measurement systems sparks innovation — or just adds confusion — as the media landscape rapidly evolves.
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- (00:00) - Introduction and Greetings
- (00:33) - Special Episode Announcement
- (00:38) - Importance of Cross-Platform Measurement
- (00:49) - U.S. Data Insights
- (01:29) - European Perspective on Measurement
- (02:14) - Big Data Solutions for TV Measurement
- (03:27) - Streaming vs. Broadcast TV
- (05:33) - Four-Screen Viewing in the UK
- (07:19) - Challenges in Cross-Platform Measurement
- (11:08) - Future of TV and Digital Advertising
- (23:57) - Conclusion and Farewell
YOUR BRAIN ON ADVERTISING
On this special episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet sit down with Tony Marlow, Chief Marketing Officer at LG Ad Solutions, to explore the ongoing transformation of television advertising. They dive into The Big Shift—how consumer habits moved from traditional TV to streaming and the growing acceptance of ad-supported content.
Tony shares insights from LG Ads' latest research, highlighting that not only do most viewers use ad-supported streaming, but many actually prefer it. The conversation touches on shoppable TV, CTV ad targeting, and the role of AI in advertising, along with the psychological principles that influence consumer behavior.
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00:00 Welcome Tony Marlow / The Big Shift in Advertising
12:17 The Home Screen as a Launchpad
23:02 The Future of Shoppable TV and AI in Marketing
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EARNINGS SEASON
DISNEY, GOOGLE & SPOTIFY, OH MY
Marion Ranchet and Evan Shapiro dissect Disney, Alphabet/YouTube, and Spotify’s 2024 earnings, exploring Disney's struggle for streaming profitability, digital ad trends, YouTube as TV-first platform, and Spotify’s surprise turnaround.
TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-C
Click HERE to get your ticket to the show TODAY!
Sources:
Disney QE
Spotify QE
Google QE
00:00 - Introduction
00:30 - MIP London Announcement
02:24 - Disney
13:47 - YouTube & Alphabet (Google)
26:56 - Spotify
39:14 - Closing Remarks & Final Thoughts
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SPORTING LIFE
FLY, EAGLES FLY!
After an electric Super Bowl victory, Marion and Evan return to their mics to explore how streamers like Netflix and Amazon are shifting to mass-market content in a bid to capture advertising dollars—raising the question of, "Are streamers becoming the new traditional broadcasters?" With insights into the challenges of live sports streaming and the evolving strategies of media giants, this episode is all about the way we watch our teams.
TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-C
Click HERE to get your ticket to the show TODAY!
Since we recorded, DAZN shared their latest results and posted a 830M operating loss. Len Blavatnik injected another 827M$ into DAZN. Profitability feels like a distant future
WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/gcKfiFjy6ok
00:00 Cold Open and Introduction
00:43 Super Bowl Victory and Episode Overview
01:08 Shoutout to Los Angeles and World Central Kitchen
01:52 Basketball Talk and Personal Stories
02:52 Impact of Sports Rights on Streaming
04:57 Netflix and the Changing Content Landscape
11:34 Streamers Shifting to Traditional TV Models
14:09 Sports Bundles and Market Fragmentation
19:01 Fragmentation in Media and Sports Broadcasting
20:14 The Impact of Streaming on Traditional Broadcasting
22:07 Technical Challenges in Streaming Major Events
26:08 The Rise of Women's Sports
32:05 The Financial Viability of Sports Streaming Services
36:05 Piracy and Pricing Issues in Sports Broadcasting
36:53 Concluding Thoughts and Future Outlook
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OVERCOMING FEAR OF FINDING OUT WITH CHANNEL 4
BROADCASTERS x YOUTUBE
In this special episode of The Media Odyssey, Evan and Marion welcome their first-ever guest, Matt Risley, Managing Director of 4Studio at Channel 4. Channel 4 has made a bold shift in its approach to YouTube—transforming it from a marketing tool to a primary broadcast and monetization platform. Matt shares - in an exclusive for The Media Odyssey - insights and data on how the network tested, adapted, and expanded its YouTube presence, the challenges faced, and the data-driven results that followed. YouTube strategy for traditional media, with a particular focus on public service media and broadcasters.
Check out Channel 4's creator-led Youtube channel HERE!
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WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/78okh1F5-A0
Channel 4’s social audiences thrive, driven by YouTube and Channel 4.0
Channel 4 led British broadcasters’ embrace of social in 2024, as YouTube audiences for full episodes of hit shows such as First Dates, Murder Case: Digital Detectives and Grand Designs swelled by more than two-and-a-half times (+169% year on year).
Newly released data for 2024 highlights Channel 4’s social leadership: its main YouTube channel saw higher average views per video than equivalent channels from the BBC, ITV and Channel 5, as well as more views than ITV, Sky and Channel 5. Channel 4 News also drove higher average views per video on YouTube than ITV News and Sky News*.
The success helped Channel 4 amass more than 2.3 billion views across its social output in 2024, up 5.5% year on year, driving it towards the aim in its Fast Forward strategy of growing social views.
The data also reveals the success of Channel 4’s strategy to reach young viewers via YouTube, with views of full episodes up 169% year-on-year, surpassing 110 million organic views in the UK. Hit shows included Gogglebox and First Dates, drawing in 4.3 and 2.9 million views respectively, while its Channel 4 Documentaries channel drove interest from viewers with series such as Murder Case: Digital Detectives (4.2 million views), 60 Days On The Estates(2.7 million views) and To Catch A Copper (2.5 million views).
Digital-first youth brand Channel 4.0 serves original digital content across YouTube and social platforms. It enjoyed a stellar year in 2024, with a doubling (+99% year on year) in growth across all social platforms - driven by series including Harry Pinero’s Worst In Class (8.4 million UK views), Minor Issues (7.9 million UK views) and Tapped Out (3.1 million UK views).
Among all Channel 4 social platforms, TikTok - across the seven niche, genre-specific channels it now operates - posted the biggest annual audience growth with an 81% rise from 2023. Married At First Sight UK was one of big successes with multiple videos driving millions of views, including the series teaser earning 14.5 million UK views. This clip from 24 Hours in A&E drove 5.5 million UK views while 24 Hours in Police Custody pulled in 3.6 million UK views.
Matt Risley, Managing Director, 4Studio, said: “Today’s news highlights Channel 4’s leadership on social, as we lead the way in extending the reach of public service media to digital natives, while delivering against our Fast Forward targets. The data also highlights the unique appeal of Channel 4’s social expertise to brands: driven by world-class content from our Commissioning team, unrivalled social expertise from 4Studio, Channel 4 Sales’ ability to match brands’ storylines to a social audience, plus the capability of our distribution team to curate innovative platform partnerships.”
Sacha Khari, Channel 4’s Head of Digital Commissioning, said: “In just two years, we’ve built a huge global fan base for British-made original content across YouTube and social platforms, delivering quality entertainment and factual programming wherever our viewers choose to watch. Growing this digital network has created incredible opportunities for my team to collaborate with UK producers, creators and brands - bringing Channel 4 values and award-winning content to young audiences. I’m excited to share more in the coming months about how we’re building on this success.”
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- (00:00) - Introduction and Overview
- (00:33) - Welcoming the First Guest
- (00:48) - YouTube Strategy for Traditional Media
- (02:50) - Channel 4's YouTube Transformation
- (06:18) - Experimentation and Data-Driven Decisions
- (06:50) - Monetization and Sales Strategy
- (11:06) - Audience Engagement and Content Strategy
- (28:29) - Future Plans and Upcoming Reports
- (29:12) - Conclusion and Upcoming Events
WHY NETFLIX WILL STOP REPORTING SUBS
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In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet tackle the latest in media and tech. They dive into the TikTok controversy and future ownership possibilities. The duo also unpacks Netflix’s Q4 earnings, discussing subscriber growth, the rise of creator-led content, and the company’s evolving ad business. Could Netflix acquire TikTok? Finally, Evan and Marion will be recording their first live podcast recording at the inaugural MIP London!
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- (00:00) - Introduction and Hosts
- (00:59) - TikTok Controversy
- (04:19) - Social Media Rants
- (08:10) - Potential Buyers of TikTok
- (12:23) - Netflix Earnings Report
- (18:55) - Advertising Market Insights
- (19:54) - Netflix's Transparency Issues
- (21:34) - Impact of Live Sports on Netflix
- (24:09) - Netflix's Audience and Acquisition Strategies
- (26:30) - WWE and Netflix's Retention Strategy
- (30:18) - Future Prospects and Challenges for Netflix
- (32:38) - Upcoming Live Podcast Announcement
MERGING AHEAD
Place your bets! FUBO-HULU ante up in the battle of streaming. Will ROKU cash out and sell? Will Apple ROLL THE DICE and hit the table? Who's ALL IN and who's BLUFFING?
Evan Shapiro and Marion Ranchet delve into the steaming pot of mergers and acquisitions in media. They'll explore the motivations, consequences, and implications of the latest deals shaping the industry. Today, the stakes have never been higher.
Marion's Substack, Streaming Made Easy goes PREMIUM! Each week, Streaming Made Easy aims to equip you with insights and analysis that deepened your understanding of the European Streaming Video Landscape always with an eye on what was happening internationally. As listeners of this podcast, you can get Streaming Made Easy Premium for a year at 149.99€ (instead of 179.99€) here: https://marionranchet.substack.com/themediaodyssey
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- (00:00) - Introduction and Compliments
- (00:43) - Discussing the Fubo-Hulu Merger
- (02:45) - Disney's Strategic Moves
- (05:43) - International Implications of the Merger
- (08:12) - Vivendi and Canal Plus Spin-Off
- (10:39) - Challenges in Mergers and Acquisitions
- (14:07) - Advertising Agency Mergers
- (19:02) - Apple's Potential Acquisitions
- (19:16) - Roku's Market Position and Future
- (20:00) - Impact of Mergers and Acquisitions on Jobs
- (22:15) - Apple's Content Strategy and Warner Bros. Discovery
- (24:48) - Gaming Industry Mergers
- (26:57) - European Broadcasting and Telco Mergers
- (30:07) - Public Service Broadcasters in the UK
- (37:09) - Conclusion and Announcements
PREDICTING 2025 MEDIA (PART 2)
2025 is about In-Game Ads & The Creator Economy. McDonalds, Chick-fil-a and Duolingo are the Creators we never knew we needed.
Tune in for PART 2 of Evan Shapiro and Marion Ranchet's bold predictions for the media landscape in 2025. They explore the rise of brands as creators, AI's growing role in the industry, and the increasing demand for live content. Evan and Marion discuss everything from AI to the evolution of advertising in games and the Creator Economy's impact on traditional media. Plus, our hosts dive into the challenges facing connected TV and what it will take to thrive in the fast-paced world of streaming.
WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/5fWOQzr4Pbk
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- (00:00) - Introduction and Predictions Overview
- (01:00) - Brands as Creators
- (03:34) - AI in Advertising and Licensing
- (09:40) - The Rise of Live Content
- (13:51) - Gaming Ads and the Future of Advertising
- (17:59) - The Creator Economy Takes Over
- (21:15) - Connected TV and OS Wars
- (23:54) - Conclusion and Future Format
RECAPPING CES 2025: BONUS EPISODE
Martha & Mergers & Media, Oh My!
From the market maneuvers of Fubo and Disney to Evan's presentation alongside Martha Stewart and much much more. In this BONUS EPISODE, Marion and Evan chat all things CES.
WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/yoRsQk15ryA
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- (00:00) - Introduction and Initial Impressions of CES
- (00:30) - Media Presence and General Observations
- (01:08) - Key Announcements and Predictions
- (01:31) - AI in Television and Personal Experiences
- (03:10) - Disney, Fubo, and Industry Movements
- (04:43) - Meeting Martha Stewart and Presentation Highlights
- (06:58) - Parties, Tattoos, and Networking
- (08:27) - Curated Dinners and Final Thoughts
PREDICTING 2025 MEDIA (PART 1)
Is YOUTUBE the new GOLD STANDARD of Entertainment? The Hard Bundle Strikes Back? Is JAKE PAUL the new BRAD PITT?
This two-part discussion kicks off with hosts Evan Shapiro and Marion Ranchet's first 5 predictions of 2025, covering major trends and shifts in the ever-evolving and choppy seas of the media industry. From YouTube's growing dominance on television screens to Netflix's evolving strategies, to the rise of hard bundles in streaming, and to the future of collaboration between broadcasters and tech giants - Evan and Marion explore the innovations, partnerships, and consumer behaviors of the future. With insights from both European and North American perspectives, this episode offers a comprehensive look at what’s next in the chaotic world of media.
Tune in next week for the continuation with five more predictions!
Canal+ / StudioCanal data referenced in the episode...
"Significant Share of Recurring Revenue - 85% of Retail Subscriber Base On A 1 or 2 Year Commitment In France & Poland | -50% Less Churn Compared To Overall Subscriber Base In France | STEADY Revenues During Covid-19 Pandemic and Hollywood Strike | 9,400 Titles In StudioCanal Library Providing A Recurring Source of Licensing Revenues"
"85% of Canal+ Subscribers Base With A Commitment Contract"
"46% Of Subscribers Loyal To Canal+ For Over 10 Years"
"25% Of Subscribers Loyal To Canal+ For Over 20 Years"
WATCH THE VIDEO POD ON OUR YOUTUBE - https://www.youtube.com/watch?v=Bx1oIQG3HgQ&t=10s
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- (00:00) - Introduction and Welcome
- (00:49) - Predictions for YouTube in 2025
- (06:04) - Netflix's Future and Innovations
- (09:51) - Major Reconfigurations in Entertainment
- (13:24) - The Rise of Hard Bundles in Streaming
- (19:00) - Free Streaming on Pay TV
- (23:26) - Collaborations and Co-Productions
- (28:20) - Conclusion and Next Week's Teaser
WRAPPING 2024 MEDIA
In the inaugural episode of The Media Odyssey, Evan Shapiro and Marion Ranchet delve into the evolving dynamics of the global media landscape. With Evan representing the U.S. perspective and Marion providing insights from Europe, this podcast explores the intersections and contrasts of media trends on both sides of the Atlantic. In this episode, Evan and Marion review and rate their media predictions for 2024. Marion elaborates on her forecast regarding European broadcasters' increasing adoption of AVOD (Ad-supported Video on Demand) and FAST (Free Ad-supported Streaming Television) hubs, such as “M6’s collaboration with Pluto TV, JOIN’s extensive AVOD catalog in Germany, and ITVX’s expansion in the UK.” Evan adds U.S. parallels, discussing Sling and DirecTV’s moves in FAST, and the broader implications of these shifts for content distribution strategies. A major theme in the discussion is the convergence of media models, with AVOD, FAST, and subscription-based services blending to meet changing consumer expectations. Yet, there are challenges and opportunities presented by these transformations, including the influence of platforms like YouTube as a dominant service. An ongoing trend is the convergence of media and tech. Evan argues that Oracle's financial influence on Paramount signifies the beginning of a broader trend, with potential for more tech giants like Amazon, Apple, and Microsoft to make significant acquisitions in the media space. The conversation expands to consider Netflix’s potential ventures into gaming or music, showcasing the strategic evolution of major players in the entertainment industry. Reflecting on surprises from 2024, Evan highlights Spotify’s unexpected profitability and operational resilience, plus the ongoing battle over sports rights, while Marion celebrates France’s thriving media market, citing examples like TF1 Plus, M6’s streaming relaunch, and the innovative coverage of the Paris Olympics. These reflections, AND MANY MORE included in the episode, underscore the diverse developments shaping global media. The episode concludes with a teaser for the next installment, where the hosts will make bold predictions for 2025.
The Media Odyssey with Evan Shapiro & Marion Ranchet debuts on January 2nd!
Announcing The Media Odyssey, a podcast with Evan Shapiro & Marion Ranchet.
Each week, two of media’s most influential thinkers take on the hottest media topics with their hottest takes, helping their audience chart a course through the maelstrom that is today’s Media Odyssey.
The Media Odyssey debuts on January 2nd, 2025. Subscribe to get our 1st episode as soon as it comes out.
Cheers,
Marion & Evan
Podcasten The Media Odyssey är skapad av Evan Shapiro & Marion Ranchet. Podcastens innehåll och bilderna på den här sidan hämtas med hjälp av det offentliga podcastflödet (RSS).
En liten tjänst av I'm With Friends. Finns även på engelska.