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The Mind Behind with Business and Dreams
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Book Talk about "Contagious" by Jonah Berger

40 min•5 juni 2022

In today's episode we discuss the book Contagious by Jonas Berger. Berger is a Wharton marketing professor who has spent the last decade answering the question why some things go viral while others don't. In the book Berger shares six principles that make things become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. 

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The Mind Behind with Business and Dreams med Businessanddreams finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.