Darryl Glover Jr., OD; Britt E. Gustafson, OD; and Selina R. McGee, OD, FAAO, discuss contact lenses as an integral pillar of their practice success. They review how technology, such as Alcon’s WaterInnovationsTM portfolio, helps them differentiate their practice from competitors by customizing fit and comfort to each patient. They also explain how to present this new technology and educate patients about their options. US-DT1-2400098 Sponsored by Alcon
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