Profitability • Hard Conversations • Advocacy

Christopher Lopez, OD, explains how using advanced technology and treatment options can benefit a practice (00:55); Jacqueline Theis, OD, FAAO, and Cecelia Koetting, OD, FAAO, Dipl ABO, share insights on delivering difficult diagnoses (11:13); then Lori Latowski Grover, OD, PhD, makes the case for the need to define advocacy within optometry (19:15).