The Money Trench – The Music Industry Podcast with Mark Sutherland
TMT:14 Olivia Hobbs on Going Viral on TikTok, Artist Embarrassment around Social Media, Neurodiversity in music, and Not Exploiting Superfans
Welcome to The Money Trench. In this episode, Mark is joined by Olivia Hobbs, founder of marketing agency Blackstar.
Olivia breaks down the success of digital marketing in today’s genre-agnostic music industry, exploring innovative ways to build communities and market music beyond traditional social media channels.
As well as sharing insights on creating viral moments and discussing why some artists shy away from social media, Olivia reflects on her career journey, highlighting the importance of grassroots music venues and the need to understand neurodiversity in the music industry.
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