The Money Trench – The Music Industry Podcast with Mark Sutherland
TMT:27 Andy Saunders on Creation Records’ Golden Years with Alan McGee, the Best PR Strategy for Crisis Management, and Working with Tony Blair and Alistair Campbell on Labour’s ‘97 Election Campaign
Welcome to The Money Trench. In the first episode of 2025, Mark is joined by Andy Saunders, legendary PR and founder of Velocity Communications.
Digging into the latest industry news, Andy shares his thoughts on the music industry's current state, including record-breaking UK music consumption and the pros and cons of dynamic ticket pricing.
Reflecting on his career, he takes us behind the scenes at Creation Records during its mid-‘90s heyday, working alongside Alan McGee. He shares stories of collaborating with New Labour during the pivotal ‘79 general election and recounts a memorable incident at The Music Week Awards. We also hear the highlights from his time at Velocity Communications, including PR tips and his approach to managing a recent high-profile crisis.
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