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The Music Industry Podcast
MusikNäringsliv

How Record Labels Are Marketing Artists Using Content | Liberty Wilson: Virgin EMI

55 min•28 november 2019

Alex and Maddy speak with Liberty Wilson, who is senior marketing at Virgin. Liberty has been working within the music industry long enough to see constant change in trends and how music marketing has changed. With the introduction of influencer marketing, and platforms such as TikTok, labels are now exploring the new ways to reach audiences and get their artists music out there. 

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