He Went from 40K Listeners to 11 Million and a Coachella Slot in Under a Year as an Indie Artist

This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer. Oskar breaks down the "overnight" success that was actually years in the making—from the days of sending 500 cold emails to labels with no response.

In this episode, Ari and Oskar talk about the marketing strategies that helped him scale from 40k monthly listeners to 11 million, why "simple" content often outperforms high-production on TikTok, and the surreal feeling of playing Coachella as his first-ever music festival.

https://www.instagram.com/_oskarmedk/

03:54 – Intro: The Release of Oskar’s Debut Album Feel

05:24 – Albums vs. Singles: Building a Body of Work in the Streaming Era

09:12 – The Remix Story: How Khalid Ended Up on a Remix

12:52 – Behind the Tracks: Songwriting and Collaborating Remotely

17:19 – The Early Grind: From iPad Beats to Music School in Norway

19:00 – From 0 to 1: The "Hustle" of Emailing 500 Record Labels

20:17 – Breaking Through: Finding the Right Label via LabelRadar

25:12 – Marketing Strategy: Simple Content vs. High-Production TikToks

33:42 – Moving to the Stage: Transitioning from Studio Producer to Live Act

40:40 – The Coachella Milestone: Playing Your First-Ever Festival

44:29 – The Future of Music: Addressing the AI Debate and "Making It"

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

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