How TikTok Music Videos Go Viral

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00:00 - Welcome

04:28 - Dr. Clips’ story in vertical content

13:45 - Actionable steps for creating vertical content

20:45 - Artists starting from square zero in vertical content

27:02 - Content shoots vs. video shoots

32:52 - What is working on TikTok for musicians

40:21 - Dance trends, using fan feedback for fresh creative

44:45 - Advice for artists who don’t want to create video content

Evan Blum is a director specializing in creating large batches of short form vertical content for musicians. He has worked with Demi Lovato, Flyana Boss, Tori Kelly, The Chainsmokers, Lay Bankz, Neoni, Bry , Sadie Jean, Lawrence, Braden Bales and more.

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