Krewella on Collabs in EDM, Going Indie and New Fandom

This week on the New Music Business podcast, Ari sits down with sisters Jahan and Yasmine Yousaf of the groundbreaking electronic duo, Krewella. Krewella has earned billions of streams, a devoted global fanbase, and a place among the first women in EDM to reach major milestones. Featured on Forbes’ 30 Under 30 and performing at Coachella, Lollapalooza, EDC, Tomorrowland, and beyond, Krewella has left an undeniable mark on the scene. After time with Columbia Records and a brief hiatus, they’ve returned with a new single, “Crying on the Dancefloor.”

Jahan and Yasmine dive deep into the business of music—covering collaborations, royalty splits, AI tools, and the ever-changing industry landscape. They reflect on how much has shifted over the past nine years, offering candid insights on balancing algorithm demands with authentic artistry. Most importantly, they share their perspective on staying true to yourself as an artist—creatively, spiritually, and personally—in an era of constant external pressure.

https://www.instagram.com/krewella/

04:37 – Intro

06:31 – Slower, intentional process

11:18 – Indie team setup

13:49 – Indie vs. major

19:35 – Grow vs. nurture fans, algorithms

31:09 – song death/rebirth, reviving old songs 

35:11 – Collabs & producer roles; splits

45:05 – Remixes/AI/Splice; self-sampling

1:01:05 – Live show: safe, sober, caring

1:08:13 – Making it

Edited and mixed by Peter Schrupp

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

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