New Global Booking Agency from ATC and Arrival Artists Now Reps 800 Artists

This week on the New Music Business podcast, Ari sits down with Ethan Berlin and Skully Kaplan of ROAM Artists for an inside look at the realities of booking and touring in today’s music industry. They unpack how booking agencies build and manage their rosters, what it really takes to develop artists on the road, and how deals—from guarantees to ticket splits—actually come together. If you’re an artist planning your next tour or trying to understand the live side of the business, this episode gives a clear, candid breakdown of how it all works.

https://www.instagram.com/roam.artists/

https://roamartists.com/

Chapters

05:03 – Intro & ROAM Agency Origin Story

08:26 – From Partnership to Global Agency

11:32 – Why Artists Need Different Agents by Region

14:59 – Breaking Into International Markets (Asia & Beyond)

19:52 – Why Artists Blow Up in Some Countries First

25:20 – Genre & Market Differences Worldwide

34:48 – The Real Cost of Touring Today

40:16 – How Artists Cut Costs on Tour

44:48 – How Artists Actually Make Money Touring

48:16 – Tour Deals & Promoter Strategy Explained

52:11 – Marketing Tours & Selling Tickets

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

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