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The Next Big Idea Daily

S21 E1: There's No Greater Force Than Culture (Marcus Collins)

15 min • 19 juni 2023

This week: Marcus Collins, who teaches marketing at the University of Michigan's business school and serves as the chief strategy officer at Wieden+Kennedy, shares five key insights from his book "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be."

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