Start / The Next Big Idea Daily / S28 e1 why do you say yes when you want to say no vanessa patrick

The Next Big Idea Daily

S28 E1: Why Do You Say “Yes” When You Want to Say “No”? (Vanessa Patrick)

16 min • 7 augusti 2023

Too often, we say "yes" to friends, bosses, and even strangers when what we really want to say is "absolutely not." Why do we do this? Vanessa Patrick, a marketing professor at the University of Houston, has spent years researching this question. The answer she's come up with could change your life.

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