Start / The Next Big Idea Daily / S34 e2 humor seriously why humor is a secret weapon in business and life by jennifer aaker and naomi bagdonas

The Next Big Idea Daily

S34 E2: "Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life" by Jennifer Aaker and Naomi Bagdonas

14 min • 26 september 2023

Jennifer Aaker and Naomi Bagdonas teach the popular course "Humor: Serious Business" at the Stanford Graduate School of Business, where they help some of the world’s most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives. In "Humor, Seriously," they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and—more importantly—how you can use more of it, better.

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